A man with gray hair and a beard, wearing a pale pink button-up shirt with rolled-up sleeves, is standing at a table looking down at newspapers. There are other people around him and a sign on the wall behind him that reads 'DEMOCRACY SUPER-CHARGE' in pink and purple text.

INDEPENDENT CREATIVE THINKING FOR THE AI ERA

Democracy invests in the latest tools to ensure a sophisticated level of insight and foresight for our client partners.

This ensures our creative thinking is rooted in real-world data, that we are always on the front foot in protecting the reputation of our client partners, and that we understand which pockets of the consumer and business world are most influential.

It’s not just about knowing what’s happening now, but anticipating what’s coming next…

Graeme McGilliard Graeme McGilliard

Challenger brands: It’s time to invest beyond the social media stratosphere  

For the last decade, social platforms have offered challenger brands the richest audience insights allowing them to target niche communities in the most cost-effective way.  

It's meant many challenger brands have thrived quicker and easier than ever. Paint brand Lick disrupted with a ‘community-powered decorating movement’.

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