We get people talking

We're a different breed of marketing agency - integrated, emotionally intelligent, data-driven & brave. We get people talking & change what people do.

Our world class creative approach to storytelling centers on our belief that it is people and not channels that have the power to impact on the success of a brand.

The brands we partner with trust us to tell the stories that matter in a way that delivers a measurable return.

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0161 881 5941

People talking about us

“Democracy has been an important partner to ATAG as the Covid-19 crisis has unfolded. Working to keep us informed and providing strategic counsel on how we can best support our people and community. Ensuring we deliver key messages to our customers via press and social media and proposing tactical content to support installers’ businesses now and in the future.” 

Simon Parkinson, head of marketing, ATAG

“Democracy actually proactively came to us and told us to get planning for Coronavirus earlier than anyone else had mentioned it. They’re a partner we stand side by side with, and work with as an extension of our internal team.

“The Democracy team have been completely agile and flexible to the tough situation, and given recommendations which have stretched further than you’d expect from a traditional PR agency – whilst having rigour and strategy behind every recommendation.

“No brand ever wants to be in a crisis situation, but to have a partner who has quickly adapted and fully appreciates our business and who focuses on the safety of our team, dealers, and customers, has made it much easier than it could have been.”

Olivia Jackson, Brand Lead, heycar

“Democracy has been a huge and important asset to the ELR in it’s battle to overcome the Covid-19 crisis. It’s no understatement that Democracy has been a true partner supporting ELR during one of the most difficult times in the railway’s 33 year history; combining strategic consultancy, tactical media outreach and providing creative solutions to our public communications message and various appeals.

“The team is very approachable and so easy to work with. They have successfully managed to secure impressive coverage that has helped to encourage the public to donate nearly £100,000 to our fundraising campaign in eight weeks.”


Mike Kelly, Chairman

“What I love about Democracy is that you are never a B, C or D client. You’re always an A.

They are reliable, conscientious and diligent. Their strategic team really understands the world of the tradespeople. Their media and digital team bring the creative to life in engaging and thought provoking ways.”

Retained agency since 2018


Emma Churchill, Senior Marketing Manager, Dulux Trade Communications

“Democracy made our 25-year celebration campaign with Dulux a breeze. The around the clock support from Democracy and the bright and innovative input and ideas created brilliant case studies of the schemes in our network, as well as the individuals and organisations they help in supporting with affordable paint for their community projects. The television and radio interviews conducted and arranged, which included our schemes in Inverness and the North West, helped us share our important message, which Democracy was fantastic in supporting and conducting. We’d highly recommend them to anybody looking to do a similar campaign!”

Elena Suckling – Community RePaint Network Officer

“Democracy has been relentless in their approach to deliver on our brief. They’ve made people reconsider what Knowsley is all about, driving footfall that has delivered tangible benefits to the overall business.”

Retained agency since 2012

Rachel Scott, Head of Marketing

“Democracy won our business at the beginning of 2015 and we are delighted with how quickly they became part of our team. Their energy and passion is infectious and their style in challenging our thinking is exactly what we need. We made the right decision.”
Retained agency since 2015

Nicola McGonagle, Head of Marketing

“Democracy have been relentless in their approach. In just six months they’ve enabled us to have an authoritative voice on a national platform, driving trust, consideration and, crucially, sales. As a result customer awareness attributed to PR has doubled.”

Tracy Woods, Head of Brand Marketing, carwow

“Democracy produced a visually impressive site that delivered on the functionality. The supporting blogger outreach campaign built links to help with Google ranking and widen the reach of the campaign. The feedback through Facebook made compelling reading – confessions from viewers about how they too had been victims of cyberbullying made the project really worthwhile.”

Project delivered in 2013

Andrew Barron

“Jen and the team have worked with us right from the early days of Democracy. In the past eight years they’ve secured headline coverage for the launch of our Orbit jars, made news with the perfect formula for marmalade on toast, created an aphrodisiac jam and launched a brand new high protein peanut butter. All great fun, but more importantly, they helped us to win new listings within the trade and keep our brand front of mind with our target customers.”

Retained agency since 2008

Richard Duerr, Marketing Director

“Working with Democracy has greatly enhanced our corporate and brand profile and enabled us to project a clear message to the industry. They have brought to the table their creativity, their energy and enthusiasm but also a methodical approach which has helped us make good decisions.”

Retained agency from 2011 – 2015

Tim Wild, Commercial Director

“I have worked with the team at Democracy on a retained basis for 8 years. They are the go-to team for communications across all of our international territories, working within our strict brand guidelines to generate maximum awareness of the range and exceeding KPIs year-on-year.”

Retained agency since 2008

Geraldine Marks, Baxters Food Group

“I have worked for TJ Hughes for over 23 years – and even in the old days when we had nationwide store distribution, I wasn’t getting the kind of results that Democracy are pulling in for me on a daily basis.”
Retained agency since 2013

Kim Beattie, Marketing Manager

“The judges thought that the strategy and execution was very impressive. With effective & high quality detail throughout, the goals and aspirations of the organisaion were easy to understand.”

Best Digital Marketing Campaign, Northern Digital Awards

“The Democracy team has been our eyes and ears in the market, keeping us in the loop with industry and competitors, going above and beyond to turn messaging/ideas around overnight, being available out of hours to support, flagging concerns and coming to the table ahead of the curve with ideas of how we can weather the storm. Each and every member of the Democracy
team has been on point, every time.”

James Heese, Managing Director, Tile Giant

“Democracy have worked with us through a takeover, a merger and several national breaking stories and at every turn, they have the ability to find the angles that get cut-through with the media. Whether speaking to a business audience or the wider public, they’ve helped give Clarity a voice on TV, radio, print and online and provide value to our business.”

Pat McDonagh, Chief Executive

What we're saying

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October 20, 2020

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Wow - you made it all the way down here!

You must be really interested in working with us (or another agency looking for ideas).
Work with Democracy to get people talking about you by
calling - 0161 881 5941 or email - jennifer@democracypr.com

Download a case study