Insight Reports and PR Resources

The news industry - both legacy providers and recent entrants - is in a period of enormous change to survive.

Podcasts, influencers and citizen journalists are all eating away at the world once dominated by newspapers, radio and TV. Eyeballs, advertising and trust have shifted forever too.

However, it’s not doom and gloom as there has never been a bigger appetite for news and everywhere you look storytelling is thriving.

This Democracy Insights Report contains extensive input from our unrivalled contacts – senior journalists and editors operating at the coal-face of an industry undergoing its most extraordinary transformation in a generation.

How brands reach these emerging sectors and – crucially – how brands engage with these people will be critical to their success in 2021 and beyond.

Covid arrived as the media was already going through a painful process of transformation – shedding outdated ways of working to become a leaner and more credible threat to the internet giants who have hoovered up ad revenue and audience.

Our insights team has taken an in-depth look at the travel and tourism sector and commissioned exclusive research into the changing attitudes of the public. Here we identify key themes that businesses need to address to get tourism moving again.

The team at Democracy has spent the period since lockdown advising some of Britain’s biggest brands on their strategy and communications approaches. Now we’re looking beyond.