AI labels are changing how audiences perceive a brand’s content
You might have noticed more social posts being tagged as ‘AI content’ recently - despite being an original photo.
This label has been implemented to help social media users quickly spot synthetically created content.
However, users have reported genuine photos slightly tweaked by Canva’s magic tools and assistants such as ‘background remover’ as 'AI content', while actual AI imagery is flying under the radar.
Audience frustrations with AI content
More people are becoming sick and tired of being misinformed with AI driven posts. One study showed that discomfort grows by 55% once a person detects artificially generated content.
So, what does this mean for brands? If a viewer feels that a post has been AI generated, they are less likely to trust that brand. A study found 52% of people disengage from these posts.
Many organisations pride themselves on their authentic photography, video editing and creativity to produce high quality, engaging content people can resonate with.
However, content is now constantly being questioned. As AI continues to develop and grow, there’s no doubt that more platforms will continue to implement these detectors.
CapCut, the popular editing app among content creators, is likely to follow next.
Authenticity in the age of AI
At Democracy, we specialise in curating original content shaped around each client’s strategy, objectives, and audience. Creativity, strategic thinking and human insight remain at the heart of our approach.
Tools such as Canva play a supporting role within that process, helping us work efficiently, refine ideas and make considered tweaks where appropriate. We use AI to enhance our expertise, not rely on it to create the strategy or creative thinking for us.
The conversation should not be about how to avoid AI, but more about how to maintain credibility and authenticity.
I believe those who embrace change, while remaining transparent and open to their audiences, will succeed in this space.
