Twitter’s working on advanced search for mobile app
It appears that Twitter is getting close to launching its advanced search filters on mobile following a prototype of the feature.
Advanced search will provide a range of new filter options to narrow your twitter search. Screenshots shared by a social media expert shows additional qualifiers including accounts mentioned, date ranges, mentions, hashtags and like and retweet counts.
These filters are already available on desktop but seem to soon be making their way to the mobile app following a tweet back in November 2022 where Elon Musk vowed to improve in-app search.
Find out more here.
Meta expands ad targeting restrictions for teens
Meta is increasing its data privacy processes for young users and introducing new control options for teens to opt out of ad topics.
The new processes will include restrictions on how teens can be targeted by ads in its apps, removing gender as an option for advertisers to reach them. Meta is also removing in-app engagement, such as what Instagram or Facebook profiles they follow, as a measure to inform the ads that teens see.
Meta already has a number of restrictions in place to limit the number of ads young users see but these new processes will further limit advertisers capacity to focus their ads based on specific targeting.
Find out more here.
Time spent using social apps rises to new highs states report
Data.ai has published its annual overview of app performance trends with time spent in social apps surpassing 2 trillion hours in 2022.
The report highlighted all the key shifts and developments of the year including the top ranking social media apps by number of downloads with Meta claiming first place thanks to Instagram, followed by TikTok, Facebook, Whatsapp and Snapchat.
However, TikTok came out on top in the US for most in-app purchases across the top five platforms.
The report found that the US has now passed Japan and China to become the top market for consumer spending for social apps, while smaller markets are also seeing more growth in in-app spend.
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TikTok tests a new option to help facilitate brand deals for top creators
TikTok is testing a new element within its Creator Marketplace that will enable talent managers to access the brand opportunities being offered to their clients.
The new ‘Talent Manager’ element is currently in testing with selected agencies and will allow agents and representatives to oversee brand deals for their clients and manage all aspects of their clients listings.
Agents won’t have access to the creators TikTok accounts but the platform will enable them to manage how their client is being displayed to brands, which could help to refine and improve their sponsored content pitch.
Read more here.