Social Media
We love social media at Democracy. Not simply because it allows us to add value directly to our community, but because it’s the best way to test how our campaigns are landing.
We work with clients in many different ways to support their social proposition. From operating a full service creative and community management plan, to supporting in-house teams with campaign ideation and consulting on paid social. And – for the clients we have a reputation management plan in place for – we also lead/consult when an issue blows up.
In social, data insight is critical to developing compelling campaigns. Our team are continually looking at what topics are exploding on social media every day to inform content both long term and short term creative campaigns. We take a daily, 30, 60 and 90 day view on creating content that will resonate with our audience, allowing us to plan for big pieces of work ahead of time whilst ring-fencing daily team time to hijack the moments that has everyone talking.
Our teams work across social platforms every day and our team have best in class knowledge of how to get the most our of these platforms. Democracy is a preferred partner of Meta and TikTok, which gives us a greater level of insight about what’s coming down the line.
We adopt a rigorous test-and-learn approach, constantly reviewing how channels are performing and adapting to the rapidly changing world to generate the best return for the investment made.
WE SPECIALISE IN:
- Cross-platform creative campaigns
- Audience creation
- Editorial Content planning: Create bespoke editorial content calendars for the channels that matter most to your audience with set KPIs that align to driving awareness, consideration and sales.
- Paid social media management: Allowing you to recruit and retarget prospective customers through targeted amplification of content, as they move down the purchase funnel.
- Social content production: Video, artwork, animation and photography.
- Social listening
- Community management: Our community management team will operate as an extension of your own team, ensuring timely responses in your tone of voice to brand fans and challengers.
- Commercial evaluation of social performance: Tracking the following actions of social fans through their engagements and website.
Get in touch
If you like the sound of what we can offer you and your company, contact us today! Pick up the phone and call us on 0161 881 5941 or email us at jennifer@democracypr.com.