We work with clients in many different ways to support their social proposition. From operating a full service creative and community management plan, to supporting in-house teams with campaign ideation and consulting on paid social. And – for the clients we have a reputation management plan in place for – we also lead/consult when an issue blows up.
In social, data insight is critical to developing compelling campaigns. Our team are continually looking at what topics are exploding on social media every day to inform content both long term and short term creative campaigns. We take a daily, 30, 60 and 90 day view on creating content that will resonate with our audience, allowing us to plan for big pieces of work ahead of time whilst ring-fencing daily team time to hijack the moments that has everyone talking.
Our teams work across social platforms every day and our team have best in class knowledge of how to get the most our of these platforms. Democracy is a preferred partner of Meta and TikTok, which gives us a greater level of insight about what’s coming down the line.
We adopt a rigorous test-and-learn approach, constantly reviewing how channels are performing and adapting to the rapidly changing world to generate the best return for the investment made.