Our in-house creative team is led by a former BBC creative; working in partnership with our strategy and insight team to create thought provoking content that delights and delivers on all our client partner briefs.
At Democracy our creative campaigns often centre around a hero piece of video content. Acting as an anchor for a brand who wants to affect change by creating a lasting and compelling narrative.
These hero assets have the potential to gain traction across multiple audiences – in both the real and digital worlds, with appeal to both journalists and influencers, the hero content idea becomes the springboard for a series of creative news stories and social media activations that helps drive both awareness and authenticity.
In today’s world, journalists need ‘oven ready’ content packages to add the colour, depth and interest to keep readers onsite. At Democracy, we secure maximum column inches for our news stories by creating the wider content assets that help tell the stories.
From case studies that are loved by the Mail and the Express, to recording live events from visitor destinations when TV stations are unavailable to send a crew, our content packages have featured on national and regional TV, radio, online and in print.