Digital Marketing Apprentice

Melody Maker ‘MusicGen’ Feature is Introduced to Meta Users

Meta has recently introduced its groundbreaking AI model, ‘MusicGen,’ which uses text or melody prompts to generate completely new music. The AI had been trained on 20,000 hours of music, therefore it offers a wide range of inputs for AI-generated compositions. 

Users can specify their desired track or hum a tune, and will receive unique variations of that track as outputs. Recently, a track featuring Drake and The Weeknd which was completely AI generated has gone viral across TikTok, despite no involvement from either artist, therefore demonstrating the power that a feature such as this can have on the world of music.

While legal challenges may arise due to copyright concerns, AI-generated songs have been predicted to soon dominate the charts. MusicGen opens doors for diverse music options in various forms and purposes, therefore empowering individuals and brands to explore new frontiers in music creation.

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Twitter Fights Off Spam Amongst Direct Messages

Twitter is taking action to combat spam in direct messages. In doing so, the platform is introducing new measures where only Twitter Blue users will be allowed to send DM requests to people who don’t follow them. 

This change aims to reduce the amount of unwanted DM spam, however, it may also affect businesses and others who rely on DMs for customer service or reaching out to potential contacts. Users can bypass this restriction by subscribing to Twitter Blue for £6.99 per month, which is seen as the main way of verifying their authenticity.

Additionally, Twitter plans to set limits on the number of DMs non-subscribers can send per day, currently set at 500. These measures are intended to decrease DM spam and encourage users to consider Twitter Blue subscriptions as a solution to spam and bot-related issues.

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TikTok’s AI Ad Script Generator Tool Added to Creative Center

TikTok has introduced an AI-powered tool called Script Generator within its Creative Center, in an attempt to enhance video creation on the platform. By inputting industry type, product details, relevant keywords, and preferred video length, users can generate sample video scripts. 

These scripts include hooks, scenes, calls to action, and audio-visual cues. While the tool offers a convenient way to generate TikTok content concepts, TikTok cautions that AI-generated content may not be accurate and users are responsible for ensuring compliance with applicable laws.

The Script Generator AI system is developed by a third-party provider, leveraging data from top-performing TikTok videos to produce engaging scripts. However, there is a possibility of content becoming more generic if everyone follows AI recommendations, thereby diminishing engagement rates on posts.

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Further Experiments Take Place on ‘Twitter Recruiting’

Twitter is making significant progress in introducing job posts and applications to its platform. An experimental feature called ‘Twitter Recruiting’ is being developed to allow verified organisations to advertise job openings directly on Twitter. 

The job listings will be displayed on the company’s Twitter profile and will link back to an application page on their website or a third-party provider. This move aligns with Elon Musk’s vision of transforming Twitter into an all-encompassing app, integrating various functionalities such as content hosting, creator revenue share, payments, and potentially even dating.

Musk aims to create a comprehensive platform similar to Chinese messaging apps like WeChat, so the recent acquisition of job-matching start-up Laskie indicates Twitter’s commitment to expanding its offerings.

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