Twitter to test new Bitmoji profile image integration

Twitter users may soon be able to display their Bitmoji character as their Twitter profile image,  giving you another way to represent yourself digitally.

This merge would provide a direct link between Snapchat, where you create your Bitmoji character, and Twitter, in what is thought to be the first time that the two platforms have partnered on a direct integration.

Despite Twitter lacking its own avatar creator, the possibility of integrating Bitmoji suggests that it won’t be adding this, instead drawing on Snapchat’s character creator to allow users to express themselves on their platform.

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Meta Launches New NFT Display Options on Facebook

Facebook users may soon be given an option to create custom NFT posts, and profiles will also have a new, dedicated NFT section to show off these artworks, following on from Instagram, which launched the first stage of its NFT support program back in May.

The Wall Street Journal recently reported that there’s been a 92 per cent decline in NFT sales since September last year.

Meta, however, is keen to push forward with its NFT projects, as it sees them as an important step in the transition to a metaverse. Before expanding to other regions, Facebook will conduct a ‘slow rollout’ of its Facebook NFT tools, starting with a ‘select group of creators’ in the US.

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Twitter Rolls Out ‘Branded Likes’ to Advertisers

After previewing the option last week at the Cannes Lions event, Twitter is to begin rolling out Branded Likes to more businesses, with managed advertisers in the US, UK, Saudi Arabia, and Japan now able to access the interactive option.

The new feature will provide the capacity to create custom animations on selected tweets, helping to boost engagement and awareness through a simple engagement.

Branded Likes will be added into Twitter’s Timeline Takeover ad offering, which ensures a brand’s ad is the first ad to appear when someone opens Twitter for the first time that day.

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New Report Highlights TikTok’s Rising Value as a Promotional Option for SMBs

According to a new study by SMB support service Hello Alice, TikTok is on the rise, as more businesses look to the short-form video app to expand their opportunities.

Whilst Facebook remains the main social media platform of focus for SMB promotions the recent survey asked more than 7,000 small business owners how they’re approaching their marketing in 2022.

The survey looked at which social platforms businesses are using for marketing and outreach right now. Results found Facebook and Instagram remain the key platforms, with TikTok beginning to move up the list.

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