Refine content recommendations with Instagram’s new tools

Instagram has announced new features in order to further align users’ IG feeds to their preferences, in a move similar to TikTok’s highly attuned algorithm that learns user behaviours within minutes.

In order to streamline your algorithmic training process, Instagram is testing the ability to mark multiple posts in Explore as ‘Not Interested’.

In addition, Instagram will soon begin testing the capacity for users to tell Instagram that they don’t want to see suggested posts with certain words, phrases or emojis in the caption or included tags with the hope being that the combination of self-reporting features should better enable users to make Instagram more relevant to them!

Find out more here.

Twitter opens private sharing option ‘Circles’ to all users

Due to ‘overwhelmingly positive’ feedback, Twitter has announced that its enclosed group tweeting option  ‘Circles’, is to be made available to all users on iOS, Android, and the web.

The Twitter group chat will keep discussions private and out of the public eye, so you can maintain more intimate interactions within the twittersphere. 

Before posting on Twitter, an option to share your Tweet with either your circle or your full followers list will now be visible.

Circles can contain up to 150 people, and you can adjust who’s in and who’s out at any time.  Members of a Circle will be alerted that their tweets are only viewable by those in the group via a green indicator attached to each Circle tweet.

Find out more here.

Looking to build for the next stage – Meta expands NFT display options

After Eminem and Snoop Dogg’s recent MTV VMA Awards via their Bored Ape avatars, Meta seems to be prepared for the next stage of NFT engagement, with its NFT sharing tools expanding to Facebook and Instagram. 

In May, Meta launched its NFT display options on Instagram, and in June, it extended to Facebook. But now, Meta will allow all users, on Facebook and Instagram, to post their NFTs in each app.

It will take a big push given the overall interest in NFTs has been on the decline, with NFT sales down 92 per cent versus the 2021 peak.

Find out more here.

Youtube says faster playback speeds are becoming more popular

Have you ever watched YouTube videos at a faster speed than normal?

It seems to be a popular thing as YouTube reports that watching videos at faster speeds saves users 900 years of video time per day with options to watch videos between 0.25x and 2x faster.

The most popular speeds according to the platform are 1.5x, 2x and 1.25x at third and highlights that playback speeds get faster, in general, throughout the day.

The wide variety of material has already led to an evolution in the way that we consume online content. People are getting used to being able to skip ahead, while video content is also getting shorter, possibly in alignment with audience attention spans.

Find out more here.

Twitter tests new format for Tweeted Links

Twitter has shared a video announcing the testing of a new format for publisher links, now called ‘Tweet Tiles’.

With Tweet Tiles, you will be able to create new visual formats for tweeted links, with larger images, variable fonts, and prominent call-to-actions to encourage more click-throughs. The option could provide new ways to stand out in the fast-moving tweet feed, helping to drive better performance based on these updated link-preview displays.  

In addition to this, Twitter has been working on several new tweet formats, including a ‘Quote Tweet with reaction’ feature, an updated text editor option that would enable you to add additional colour and visual presence to your tweets, as well as support for various content formats within tweets.

Find out more here.