Meta’s Messenger Privacy Policy Update Sparks Interest Over Future Ad Targeting and Marketing Use
The addition of new in-stream labels on Messenger differentiates the policies between business and personal interactions in the app for users.
Meta has said: “This could include improved product experiences such as faster response, personalized ads, and improved AI quality.” which confirms that business chats are not private, and are not protected by the same encryption tools that personal interactions are.
So for businesses using meta ads detailed audience targeting will be tailored to currently engaged audiences resulting in more effective campaigns which are tailored and relevant.
This is a step forward, providing more transparency and understanding in the process, especially as more Messenger features transition to default encryption.
Read more here.
TikTok Users Can Now Create Their Own AI Voiceover
Voice AI simulations can now be created in app so that creators can now create voice overs to their own clips as opposed to using generic templates.
This voice can then be used in future content and even enable translation of your custom voice-over into other languages.
Although this is a great opportunity for content creators and businesses to be able to roll out content in a more time-efficient manner while improving personalisation, it’s also likely to result in more believable deepfakes and hoaxes, based on people’s real voices.
Read more here.
LinkedIn Has Introduced In-Feed Video Carousels
With video uploads up 34% year-over-year on the business platform, LinkedIn has launched new video carousels to help promote discovery of interesting content.
The videos will be tailored algorithmically matched to users, based on in-app activity and noted profile details.
The social team at Democracy will be trialling how the snackable style content format aligns with the type of professional engagement users typically seek on the platform.
Read more here.
Instagram Launches New Music Feature Alongside Sabrina Carpenter
Instagram is rolling out a new feature in partnership with pop star Sabrina Carpenter that will allow users to add a song to their profile (much like My-Space in the early 2000s)
From last Thursday Carpenter’s official Instagram profile will offer an exclusive preview of her unreleased song, “Taste,” before her album drops on Friday. Instagram notes that this profile music feature is the only way to hear the song before its full release.
Music can only be played by the user clicking the track on their profile (so no autoplay), but this looks like an interesting development for music marketing moving into 2025.
Read more here.
25 Most Influential Creators of 2024
Rolling Stone has reported on the top most influential creators for the first half of 2024. This is across multiple determining factors such as platform, following, engagement, growth, sponsorships and industries.
Businesses should use influencers and content creators for brand deals because influencers can authentically connect with their followers, content creation, establishing trust and credibility that can significantly boost brand awareness and drive sales.
The Top 5 were:
- Kai Cenat– Online streamer and YouTuber
- Rhett and Link– Creators and hosts the YouTube series Good Mythical Morning
- MrBeast-Hosts YouTube challenges and lucrative giveaways
- Nara Smith– Creates TikTok cooking mini-vlogs from scratch
- Duke Dennis– Content based upon the basketball simulation video game franchise NBA 2K
Read more here.