Instagram Experiments With AI-Generated Comments on Posts
Instagram is testing AI-generated comments, allowing users to select from suggested responses instead of writing their own.
As shown by app researcher Jonah Manzano, some users now see a ‘pencil with a star’ icon in the comments field, which generates potential replies. This means users no longer need to create thoughts or responses, as Meta’s AI can simulate engagement for them.
While not entirely new, LinkedIn already offers AI-generated comments, and Gmail provides suggested replies, Meta is taking automation even further. The company is developing AI-powered personal bots that can mimic users’ personalities and interact on their behalf, further blurring the line between genuine and AI-driven social engagement.
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New AI app gojiberry poses threat to UGC creators
The rise of AI-generated UGC is reshaping digital content creation and posing a potential threat to modern influencers.
With AI tools such as gojiberry now capable of producing high-quality, engaging videos in minutes, brands can generate marketing content at scale without relying on traditional content creators.
While this innovation offers businesses a cost effective alternative, it also raises concerns about the future role of influencers, as brands may increasingly turn to AI-generated personas over human creators.
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Social media platforms face huge fines under UK’s new digital safety laws
The UK’s Online Safety Act, now in effect, requires social media platforms and online services to implement strict measures against illegal content, including fraud, terrorism, and child sexual abuse material, or face fines of up to £18 million or 10% of global revenue.
Overseen by Ofcom, the legislation mandates safeguards such as hiding children’s profiles by default, blocking harassment, and using technology to detect and remove harmful material.
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TikTok Rolls Out More Teen Safety Elements
TikTok is introducing new parental control tools to help manage teens’ screen time and encourage breaks from its highly engaging For You feed.
The updates include a Time Away feature, allowing parents to block app access at specific times, and a monitoring function that lets them see who their teen follows, who follows them, and any blocked accounts. Additionally, TikTok is launching a Wind Down feature, which interrupts scrolling after 10 PM for users under 16 with calming music and full-screen prompts to encourage logging off.
While third-party screen time tools exist, these built-in features offer more direct control for parents, aiming to balance app use and digital well being.
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YouTube Highlights the Brand Promotion Benefits of Shorts
A new report from YouTube and eMarketer highlights the effectiveness of short-form content for brand promotions, emphasizing that partnering with creators is the best way to drive engagement.
YouTube Shorts is rapidly growing, now generating nearly 90 billion daily views and engaging 2 billion monthly users, making it a powerful platform for marketers. Users tend to trust creator recommendations more than on other platforms, largely because many have spent years following their favorite YouTube personalities.
Read more here.