Influencers Chasing Gold in Paris
Forget dreaming of being an athlete to be invited to the Olympic Games, influencers are on the guest list now!
Many brands such as Benefit, Visa and NBCUniversial with Meta are taking influencers such as Avery Woods( @averyywoods), Emily Kiser (@emilykiser) and Katelyn Ohashi (@katelyn_ohashi) to the 2024 Paris Olympic Games to capitalise on the international phenomenon and create relevant content.
International Olympic Committee President Thomas Bach recently estimated more than 500 million posts would land on social media surrounding the Olympics.
Influencers can provide behind-the-scenes access, personal insights, and real-time updates that resonate with their followers, enhancing the brand’s visibility and connection with a broader audience.
Read more here, here and here.
Reddit Unveils Lead Generation Ads
Reddit has introduced its own version of lead gen ads, allowing marketers to collect prospective customer information directly from their in-app promotions with a ‘sign up’ call to action that leads to an internal form.
They have optimised the internal form for mobile users by including elements like auto-population of the email field ‘for a frictionless user experience’.
Reddit has integrated its ad suite with automation platform Zapier, which will make it easier to send lead info from Reddit directly into CRM systems.
Lead gen ads will be a valuable way to engage with audiences, collect personal data and target more accurately.
Read more here.
Shopping Via Social Media Surges By A Third
A survey by Censuswide earlier this year revealed that UK shoppers purchased from social media platforms such as TikTok and Facebook four times a month with an average transaction spend of £117.81.
However, a sizeable number of people still have concerns about buying through social media due to fraudulent activity with 17% refusing to purchase items this way.
The most active buyers were found to be aged between 16 and 26. Could you ditch other forms of shopping and go purely social?
Read more here.
TikTok fined £1.875m
When asked to provide Ofcom with accurate information about its parental controls,
TikTok failed to do so which disrupted publication of Ofcom’s child safety transparency report and resulted in a £1.875million fine.
Susanne Carter, Ofcom’s enforcement director, said: “When we demand data, it must be accurate and submitted on time. We won’t hesitate to take enforcement action if any company fails to do this.”
The number of failings in TikTok’s data governance processes is a reminder to all businesses to ensure that their information, regulatory standards and policies are kept up to date and comply with government standards
LinkedIn Rolls Out Automated ‘Accelerate’ Campaigns for Brands
In the next couple of months, LinkedIn’s AI-driven ‘Accelerate’ campaigns will be available globally to advertisers.
‘Accelerate’ campaigns analyse the provided URL and your company’s LinkedIn profile to generate a recommended overview for optimising your LinkedIn campaign- in as little as five minutes.
LinkedIn has reported that ‘Accelerate’ campaigns throughout the trial increased campaign creation efficiency by 15%, with 52% lower cost per action, against classic campaigns.
Read more here.