Graeme McGilliard - Strategy & Insights Director

Graeme brings more than two decades of experience in the toughest newsrooms in Britain to shape our clients’ PR strategies.

With plenty of ink under his fingers, Graeme is perfectly placed to advise clients on all aspects of modern communications, campaign strategy, training spokespeople and crisis management.

Years spent on Fleet Street and in the regions with the Daily Mail, Sun, Manchester Evening News and Scottish Daily Record have given this ex-journalist the experience, and insight to build campaigns that get people talking.

Graeme is also the person in the agency most likely to ask ‘so what?’ as we strive to deliver the PR-led outcomes from all activities that make a difference to our clients’ bottom lines.

However, those old journalistic traits haven’t deserted him and he can always be counted on for a killer pun.

Favourite moment: The personal and professional satisfaction of working with CORGI HomePlan to develop and execute a ‘new kind’ of digital-led PR that delivers business and media results will take some beating.


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