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Talk Social: March 31, 2014


Instagram now bigger than twitter on mobile

New stats from the Facebook owned picture sharing app Instagram show that it has overtaken twitter for use on smartphones.

New analysis from Emarketer shows that in 2013, 30.8million Americans used twitter from their smartphones, while 34.6million used Instagram.

In the two years since Mark Zuckerberg bought Instagram, its users have doubled to 200million worldwide and men now make up one third of its audience.

So if you’ve previously thought Instagram wasn’t a platform for you, perhaps these figures will cause you to think again. In the race to be where your audience is, nothing stands still for long.

Twitter changes backlash

Bad times for twitter (part 2). It had to happen. Could twitter be losing its ‘cool’ status as it seeks more users and mainstream respectability? Users have been turned off in the past week by one actual development and two rumoured  ones – the end of the retweet (it’s been replaced by a Facebook style share button) and talk of the end of hashtags and @ replies.

Twitter’s head of news Vivian Schiller says both practices are ‘arcane’ and are a turn off for first time users and the company are said to be attempting to move the scaffolding of twitter more into the background.

However, this feel of twitter being a club – albeit a colossal one with 250million active users – is what makes it so attractive to brands. Everyone wanted to be in with the cool kids at school after all.

On the plus side for twitter, this week they also introduced multiple picture attachment and the ability to tag up to six people in pictures. This is one Facebook style move they appear to have got right.

So will twitter still be where it’s @? Watch this #space.

Wearable tech looking cool

While Apple continues to hum and haw over a wearable iWatch, Google has marched ahead. The global giant has teamed with LG and Motorola to develop the next level of our tech journey. LG has unveiled the G Watch, while Motorola’s Moto360 is grabbing all the attention ahead of its summer launch. It’s round, just like a traditional watch, has Google Now integration, voice control, colour screen and – more than all of that – it looks cool. Well on the promotional video at least. If they can actually deliver something that lives up to the advance publicity  Apple will need to produce another ‘wow moment’ with its iWatch to steal the thunder back from Android Wear.

Pinterest set to introduce advertising

The Pinterest platform is set to roll out its first advertising in April, after alpha testing ‘promoted pins’ for six months.

Initially available in the US, advertisers will be able to target 32 different categories inside the app, with geo-targeting allowing for ads to be placed nationwide, down to a city-specific level. This is hoped to attract local retailers as well as national chains.

FourSeasons Hotels and Unilever are among the brands who have been trialling promoted pins since Autumn, now hot on the heels of full-on advertising the next trial for the platform will be video pins, scheduled to start trialling in the US in June.

Where they lead, we follow. So look for British brands, particularly those with strong female appeal, getting in on the act when it becomes available in Britain.

Facebook changing our reality

What is Facebook planning with its $2billion purchase of Oculus, the virtual reality firm? The tech world is buzzing with rumour about how Facebook will develop a company best known for its Rift product that was crowd funded and designed for serious games fans.

While mobile is the platform of today, virtual reality is expected to be the way we communicate, play and conduct business in future. The potential of VR to show 3D images, models and entire environments is limitless in its potential for consumer and business use.

Topshop has already experimented with VR, letting shoppers see the runway at its fashion shows, while the design of aircraft, cars and spacecraft have all benefited from VR testing.

The medical world has also widely used the technology to conduct simulations and train professionals.

Mark Zuckerberg of Facebook thinks we will all see the big picture soon. ‘Imagine studying in a classroom of students and teachers from all over  the world or consulting with your doctor face to face just by putting on your goggles at home.’


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