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Talk Social: 9 July, 2019

Image outage – Facebook’s crash reveals how its AI tags your photos

At around 3pm last Wednesday, Facebook, WhatsApp and Instagram crashed. Users across the UK and America all reported pages, posts and images failing to load properly.

Interestingly, the outage accidentally revealed to users how Facebook’s AI tags their photos.

Instead of seeing holiday snaps or pictures of food and friends, users saw a grey box with text such as “image may contain: sky, clouds, trees, outdoor and nature” or just “image may contain: cat.”

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Have we reached peak social? –  Independent studies show a drop in usage

The number of Brits using Facebook has plunged by more than a third in the past 12 months according to a study from analytics company Mixpannel.

This is in sharp contrast to Facebook’s official statistics that showed continued growth on the platform.

In another report, independent marketing data company Trust Insight analysed over 1.4 million Instagram posts this year and revealed engagements on the platform has been in decline since May. Again, this contradicts the official stats from Facebook.

Chat to me – Instagram add new chat sticker to Stories

Instagram’s latest sticker invites users to join a conversation directly from Stories.

The new sticker,  labelled “Chat”, will allow anyone viewing the story click through to an Instagram group DM conversation. The original poster of the Story will have the ability to approve a user’s request to join before they are able to post within the group.

It will be interesting to see how brands use the new function in their social strategies.

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US Lawmakers request Facebook to halt Libra developments

Democrats on the US House Financial Service Committee have called for an immediate halt to Facebook’s planned cryptocurrency Libra.

In a letter sent to the company’s CEO Mark Zuckerberg, the lawmakers outline concerns about the risks Libra and its digital wallet Calibra may pose to the current financial system.

This follows warnings from other countries, including France, whose Finance Minister Bruno Le Maire said Libra would need to face strict regulations to prevent it from being used as a tool for money laundering and financing terrorism.

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Who are you looking at? – Apple adds AR eye correction tech to FaceTime

A new feature has been found in the beta versions of Apple’s latest iOS update which brings some augmented reality magic to FaceTime calls.

Named “FaceTime Attention Correction”, the feature automatically realigns your direction of sight so you are looking directly ahead, instead of slightly down where you would look naturally. 

The feature is expected to show up in the forthcoming iOS 13 public beta.

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