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Talk Social: 7 June, 2022 – TikTok tests ‘Clear Mode’ and LinkedIn shares advice for brands during Pride Month

TikTok tests ‘Clear Mode’ for distraction-free scrolling

TikTok is currently testing a new ‘Clear Mode’ option that provides users a distraction-free scrolling experience on the app. 

The new feature, which is currently in testing with a select group of users, gets rid of all the clutter on the screen, such as function buttons and video description details, leaving viewers with just a full-screen display of the video.

While the feature could improve the user’s overall viewing experience, it would make likes, comments and sharing less immediate, which could reduce engagement. Likewise, hiding TikTok’s shopping features from the display could hurt a brand’s ability to sell on the platform.

TikTok has not given an update on the  test at this time and it is unknown when or if TikTok plans to roll it out more widely

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Apple’s mixed reality headsets will feature content from Hollywood directors

Jon Favreau is one of the Hollywood directors enlisted by Apple to create content for its upcoming mixed reality headset.

Although there is limited information on the headset yet, the device will likely be capable of offering both immersive virtual reality (VR) experiences, as well as augmented reality (AR) overlays made to look like they’re part of the real world.

Favreau is currently an executive producer of ‘Prehistoric Planet’ on Apple TV Plus and his project is reportedly tied into this show. However, it might be some time until you can walk alongside dinosaurs in a prehistoric landscape as Apple’s device might not launch until 2023.

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Snapchat to display restaurant recommendations in select cities

Snapchat is partnering with the restaurant review website The Infatuation to provide app users with a way to find recommended eating spots in their area.

The new Map Layer, which is currently available to users in London and several big American cities, will display local restaurants and allow users to share them with friends or add them to a favourites list.

Snapchat has partnered with companies on Snap Maps before. Earlier this year, the app partnered with Ticketmaster to launch a new way for users to discover live entertainment events at nearby venues.

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LinkedIn shares advice for brands during Pride Month

June is Pride Month, so expect your social media feeds to become a lot more colourful as brands show support using the rainbow flag. But how should brands really talk about Pride at this time? LinkedIn has asked how marketers can show their support without appearing inauthentic.

According to its report, brands need to approach Pride Month in an authentic, empathetic and creative way. Simply updating a company logo with a rainbow motif is not enough.

The report goes into detail about the best practice for brands and gives multiple case studies from companies including Dublin Bus, Douglas, The Logo Group and Cabify who have all previously approached the month in creative and authentic ways. 

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Somewhere Good is looking to be the future of social media

Somewhere Good is a social media app, but not as we know it. Instead of photos and videos, the app only features voice notes. There are no followers, likes, personal feeds, algorithms and even profiles. 

Instead, the platform connects people and then fosters that connection in a group setting. Users can search the platform for conversations to join, chat and create inclusive communities.

Less than a year after launching, Somewhere Good raised £3 million in funding which will be invested in continued product innovation and expanding its internal team. 

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