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Talk Social: 4 November, 2015

Facebook goes to market

FB

The increasing use of Facebook groups as places to buy and sell items has led to the social network to start trials of a new feature called ‘Local Markets’.

This pulls in all stuff currently being sold in a user’s local area, grouping them for easy browsing under categories such as fashion, electricals, cars, kids, etc. There are options to buy and sell.

As with every new FB feature, this is only being trialled among a small user group at the moment but, if popular, will roll out across the massive global platform.

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Trolls caught in a Civil war

civil

Publishers and bloggers fed up with comment sections under articles that become havens for trolls will be interested in the launch of a new start-up.

Civil is a plug-in that requires users to engage politely and thoughtfully as the specific entry criteria for being able to air their views.

The moderators of this are the commenters themselves, with users being required to review three other reviews before being allowed to post one of their own.

It’s a fiendishly simple idea, with an algorithm at play in the background to select what reviews users are asked to comment on. It’s got to be better than simply shutting down comment sections when the trolls take over.

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Instagram wants to sell us a story

instastory

The popularity of online ‘stories’ around big events has been picked up by Instagram, which has followed the example of Snapchat by curating videos and pictures in one place.

This first appeared at Halloween, curated by Instagram employees, and pulled in trending tags, popular posts and videos.

Snapchat’s live stories are incredibly popular and are curated daily, allowing users to experience events through the eyes of other people.

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Google takes to the streets

billboard

Google has taken its DoubleClick online advertising from the internet on to the streets.

The company started testing the technology, which automatically chooses and provides ads on millions of websites, on billboards across London. The technology uses data collected in real-time — including weather, audience, travel information, and local events — to select which ads to run, when they should be shown, and which billboards to play them on.

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Will users ‘heart’ the new Twitter button?

twitter

Favouriting a tweet was a solid choice until recently – a star that showed you were endorsing what had been posted.

Now, however, that’s changed to a more emotive heart and it’s fair to say that the internet doesn’t really like it so far.

Twitter says that the move, which brings it in line with all other major social platforms, is because the heart is universal and more expressive.

However, despite being in an ever evolving space, internet users don’t like change and most of the initial noise is for a return to the star.

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