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Talk Social: 30 November, 2021 – Jack Dorsey steps down as the head of Twitter

Jack Dorsey steps down as the head of Twitter

Twitter founder and CEO Jack Dorsey announced this week that he has resigned from Twitter, effectively immediately, with the baton being passed to the relatively unknown executive Parag Agrawal.

Agrawal, who has been with the company for 10 years – most recently as chief technology officer – has emerged from behind the scenes to lead the company. His solid technical background and previous anonymity appear to have pleased many of Twitter’s investors, with many considering him a “safe pick”.

It is likely we can expect Agrawal to continue the current company direction in terms of revenue-focused tools, including Twitter Blue, Super Follows, on-profile tipping, ticketed Spaces, and their initial move into eCommerce via shopping tweets and sections.

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TikTok tests new business registration options

TikTok is taking another step in its eCommerce push with a new business registration option that will enable brands to list their business category on their profile.

As well as helping customers quickly understand a brand’s classification, the information given to TikTok will allow the platform to categorise business into different segments of the app. This could help in the next stage of its eCommerce listings.

eCommerce is the next big push for TikTok. Over the past year, the platform has been looking to grow revenue through eCommerce links within clips, live-stream shopping capability and Shopify integration.

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Instagram launches test for longer length Stories

Instagram has launched a live test of 60-second videos in Stories, meaning longer video clips will no longer be split into 15-second segments and played across various Stories frames.

Currently only available to a small group of users, the new feature provides users more creative freedom, while further integrating various video options to streamline its creative tools and functions.

This consolidation of Instagram’s video features is a big focus for the company right now, with the merging of its video feed posts into a single format last month, along with the retirement of the IGTV brand.

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Twitter prepares for the launch of reply downvoting

After several months of testing, it appears Twitter is preparing for the launch of Reddit-style reply downvoting. 

Downvotes are not designed to be like a dislike button. Instead, it allows users to measure how valuable they found the remark and help determine how high it appears under a post. 

To many, this seems like a useful addition to reduce the prevalence of spam on the platform. However, some have raised concerns that downvoting unpopular opinions risk reinforcing existing bubbles and preventing healthy debate.

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Giphy reveals the most popular GIFs of 2021

Leading GIF platform Giphy has revealed the most widely used GIFs on its platform over the past year, with shock and confusion seemingly the biggest emotional drivers.

The most popular GIFof 2021 was to a moment taken from the US version of The Office, with Stanley’s apathetic expression summing up many people’s responses to the year’s events. Also on the top 10 list was Tom from Tom & Jerry collapsing into a pillow, and a moment taken from the Super Bowl LV halftime show where The Weeknd looks lost and confused.

Collectively, the top 10 GIFs listed have been viewed more than 4.5 billion times, underlining the popularity of usage in modern-day communications.

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