Facebook video: Now it’s personal
It’s an advertisers’ dream – knowing the age, gender, geography, profession, and lifestyle preferences of everyone who is going to watch your next big TV ad.
And that’s what Facebook is promising as it launches a drive to entice major brands to its platform and away from traditional TV.
We’re all used to seeing ads on YouTube as much as on TV these days, but where Facebook believes it can gain ground is through personalisation and targeting.
After all, Facebook already has more data about each of its 665 million daily users than many of their spouses do.
Add to this the fact that Facebook users’ appetite for video is growing – there were 75 per cent more video posts per person in 2014 year on year – and it’s easy to see why Facebook think there’s money to be made in luring advertisers over to them.
It remains to be seen whether brands will be happy to pay to be on Facebook – or just rely on their ads going viral, like the John Lewis Christmas advert last month.
First ads set to debut on Snapchat
If it’s a younger, hipper audience you’re after, then it’s time to think about Snapchat. The platform is getting set to finally take the wraps off its advertising feature, Discover.
The much talked-about new feature will allow the approximately 100 million users of the instant messaging service to view multimedia content from the likes of CNN, Vice.com, ESPN and Warner Music. This is where the advertising would be sold, with the profit split between Snapchat and the publisher.
The much talked-about new feature will give advertisers access to the approximately 100 million users of the instant messaging service. Ads will be placed on multimedia content from the likes of CNN, ESPN, Vice.com and Warner Music with the profits being split between Snapchat and the publisher.
While brands covet the young users of Snapchat, it remains to be seen if users will be as keen on having to negotiate adverts as they view content on the platform. Or whether they’ll simply migrate elsewhere.
Never miss a tweet
Catching up on the waterfall that is twitter can be nigh on impossible if you’ve not checked it for a few hours, never mind a day or a week.
So to keep users constantly in the loop, the 140 character or less social network has introduced ‘while you were away’, a new feature that rounds up the most popular tweets from your following list in the period since you last opened the app.
This will be based on engagement such as favourites and retweets and will also take into account the users that you most commonly interact with.
It has launched to begin with purely on the iPhone app, with plans to roll it out to include Android and desktop versions.
Platform pins hopes on more men
With latest stats showing 71% of its visitors are women, Pinterest has had to act in order to boost the number of men who use it.
They’ve done this by tweaking their search algorithm, allowing you now to search by gender when you type in jackets, watches, boots, jeans, or whatever it is you’re looking for.
Frustrated fellas won’t have to trawl through endless pages of stuff that’s of no use to them before they find what they want. Now the trick is giving men a reason to consider Pinterest as a place for them….
WhatsApp now on desktop
It is now possible to use the hugely popular Whatsapp messaging service from your desktop computer.
The new feature is available as a Google Chrome extension, although it doesn’t yet work with iOS devices.
Using it is a little complicated, requiring the scanning of a QR code (glad to see they still have a purpose in 2015) with your phone to pair it to the extension. The chat function will work as long as your phone remains connected to the internet.