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Talk Social 25 August, 2020 – Instagram suggested posts and TikTok to fight US Executive Order

Instagram introduces suggested post feature that will keep you scrolling forever

Instagram is rolling out a new feature that will keep users scrolling through their feeds for even longer. The new ‘Suggested Posts‘ will show recommended content from accounts that people do not follow.

Previously, Instagram would display a message saying ‘you are all caught up’. This was brought in a year ago to stop people from overusing the app and help manage their screen time. Some commentators have suggested this u-turn has been brought in to compete with TikTok which will continue to present new content to its users indefinitely.

What may be a loss for screen time could be a gain for discoverability and visibility for brands, with the new suggested posts also including advertisements. 

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TikTok to take legal action against US executive order

TikTok has now confirmed that it will be pursuing legal action against the US Government, over the Trump administration’s executive order, which will essentially force it to sell itself to a US company, or face a ban in the American market.

In a statement, TikTok has explained the pending action, saying that it sees no other option but to challenge the order.

The statement read: “Even though we strongly disagree with the Administration’s concerns, for nearly a year we have sought to engage in good faith to provide a constructive solution. What we encountered instead was a lack of due process as the Administration paid no attention to facts and tried to insert itself into negotiations between private businesses.”

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Facebook publishes research into evolving digital trends

Facebook has published a new set of reports which look at evolving digital media trends amid the COVID-19 pandemic.

The reports, which are based on a combination of internal data and a survey of more than 34,000 consumers, include a range of topics including safer shopping, mindful wellness, the growth of the global community and connected convenience.

Looking at the mindful wellness report, there were several interesting stats which could provide relevant pointers for marketers. The research revealed that almost half (43 per cent) of Facebook users intend to exercise more frequently at home after the lockdown and 35 per cent are spending more time on hobbies than before the pandemic

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Snapchat to test making its content viewable outside of the app

Snapchat is looking to follow Instagram’s example with a new feature that would let some content be shared outside of the app. This means that users who don’t have a Snapchat account can view it.

It could be a significant update for Snap. The company has previously resisted introducing sharing dynamics similar to its competitors, instead preferring to focus on private conversations between friends. 

At the same time, Snap has been making significant investments in original programming, including its own Snap-branded shows “Snap Originals,” and has seen an uptick in the number of users watching them. Making the shows easier to share could help get even more eyeballs on the content.

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Traditional media opportunities continue

The coronavirus has already had a huge impact on the media landscape and the way news is reported and delivered.

Journalists have had to adapt quickly and find new ways to do their jobs and meet the new demand in consumption. 

However, despite this period of change, we have seen that many traditional PR placement opportunities have continued. Last week many of the mainstream national print and online titles published their ‘back to school’ product roundups. This is encouraging ahead of upcoming events including Halloween and Bonfire Night.

 

 

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