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Talk Social: 24 September, 2019

Twitter removes more than 10,000 accounts

Twitter has continued its battle against what it considers improper content by deleting more than 10,000 accounts from the platform.

Based mainly in China and Saudi Arabia, the accounts were tweeting false and misleading disinformation about topics such as the Yemeni Civil War and the Houthi Movement.

Twitter is continually engaged in deleting fake accounts and bots such as these, with more than 200,000 fake accounts being suspended in August for the same reason.

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Facebook has suspended ‘Tens of Thousands’ of apps

Following the Cambridge Analytica scandal, Facebook announced a full review of every app which could have possibly harvested and sold data to the firm.

This week, Facebook has provided an update of this investigation, stating “to date, this investigation has addressed millions of apps. Of those, tens of thousands have been suspended for a variety of reasons while we continue to investigate.”

Elsewhere, the company claims to have made improvements to its developer oversight, including removing APIs, enhancing its number of investigators, and introducing new rules to restrict developers’ access to data.

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Twitter Provides Option to Hide Replies to Users in the US and Japan

Following an initial test in Canada last June, Facebook has rolled out the ability to hide replies across the US and Japan.

The feature works in a similar way as Facebook’s ‘hide’ button which lets business pages hide replies to their posts, instead of blocking or muting the users. Unlike Facebook’s versions, Twitter users would still be able to see the hidden tweets by clicking on a ‘View Hidden Tweets’ Tool.

This update is a significant expansion of its test pool and a clear indication Twitter is seriously considering making it a permanent feature.

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ASA outline five-step plan to improve trust in advertising

The UK Advertising Association is seeking to restore public trust in online advertising with a five-step plan.

The new plan includes measures reducing the excessive frequency, including limits on retargeting and bringing in more consumer-facing controls for content.

Also included are plans to hero good examples of online advertising aimed at driving social change, such as the “Eat Them to Defeat Them” campaign that encourages children to eat more vegetables.

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Snapchat launches new 3D Lenses

Snapchat has added a new creative option, with 3D effects that will simulate depth within its Lense options.

The lenses utilise the same capacity as Facebook’s 3D photos – by using the dual camera set-up, available on most certain modern smartphones, the system can simulate another level to your captured image.

The option is currently only available to iPhone X users, although other users will be able to receive and interact with Snaps created using the technology.

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