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Talk Social: 21 May, 2019

Best Facebook friends forever – Facebook asks users who their best friends are

Facebook has been sending surveys to its users asking who their best friends are, explaining that even with all its data and analytics it could not be completely sure.

The top friends list will be used to help curate users’ feeds, displaying the posts of close friends before others.

Algorithm changes, such as this, have in the past pushed brand posts further down users’ feeds, reducing organic reach.

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Explore more – Instagram is rolling out updates to its Explore tab including Stories

Instagram is rolling out a raft of changes to its Explore tab, designed to showcase the latest trends and push users towards its IGTV and shopping features.

The new display includes suggested topics to filter results by and the inclusion of Stories content.

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#AdEnough – Almost half of social media users find sponsored influencer posts annoying

A study for online magazine Campaign has revealed almost half (45%) of social media users find sponsored post content from influencers annoying.

Young people were the least tolerant of sponsored content, with 55% saying they found it annoying.

This highlights the importance of choosing the right influencer for a brand to ensure the products reach the relevant people.

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Just the job – LinkedIn hits 20 million job postings

LinkedIn has amassed more than 20 million job listings on its social media platform – up from 300,000 five years ago.

This momentum presents new opportunities for both recruiters and companies wishing to advertise vacancies.

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Just a GIF – Twitter Updates TweetDeck With Support for GIFs, Threads, and More

A raft of long-overdue updates has been added to Tweetdeck.

The new updates finally bring the social media dashboard application in-line with the desktop version of Twitter, with support for GIFs, polls, emojis, threads and image tagging.

Unfortunately, the new features are currently only available for posting in real time and not for the scheduling of content.

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