Nearly two-thirds of consumers unaware of Facebook ad boycott
Close to 1,000 companies have now signed the ‘Stop Hate for Profit’ Facebook ads boycott, with the likes of Adidas, Honda and Unilever all pausing their advertising spend on the platform in July.
However, a recent survey has shown that the majority of people are unaware that this is even happening, with far less knowing the reasons behind it. Seven out of 10 people asked for their opinion on ‘Stop Hate for Profit’ said they were ‘unaware’ or ‘unsure’ of the campaign.
This limited mainstream awareness suggests brands opting to continue Facebook ad spend during July may not suffer any consequences or stigma, which might have existed with broader public awareness and support.
Twitter to start work on a subscription platform
Twitter has confirmed it is working on a subscription platform codenamed ‘Gryphon’ while advertising two new job vacancies through LinkedIn.
The job listing read ‘we are a new team, codenamed Gryphon. We are building a subscription platform, one that can be reused by others in the future. This is a first for Twitter! Gryphon is a team of engineers who are closely collaborating with the Payments team and Twitter.com team’.
Since the news broke, Twitter has played down the importance of this, saying they are constantly looking for ways to generate new revenue, However, speculation around project Gryphon has continued. The most common theory is that Gryphon will be a pay-to-play version of the app that will be ad-free and contain premium features.
Facebook shuts down Lasso and pushes ahead with Reels
Facebook has shut down its TikTok clone app, Lasso, which it launched back in late 2018.
The app was intended as a direct competitor to the Chinese-owned app and contained many of the same features. Users were able to record and edit short videos and apply various filters and effects, as well as follow creators and search for hashtags.
Even though Lasso is no more, Facebook is still going ahead with Instagram’s Reels feature. Reels lets users record and edit TikTok-style videos which can be posted to Instagram Stories, sent via DM, or posted to a new section of the Explore tab called Top Reels. The feature launched in Brazil last year and has expanded to France and Germany last week.
WhatsApp and Facebook Messenger to merge
Facebook is pushing ahead with a new feature that merges Facebook Messenger and WhatsApp allowing users to chat across both apps.
Facebook first announced it was considering the feature more than a year ago. Now, a leaked developer code shows the company has begun testing cross-platform chatting.
This development could open up various possibilities for communication between users and brands. Many brands have a chatbot for the Facebook inbox, while WhatsApp business has limited capabilities and has failed to take-off in the same way. Combining the two could provide businesses with a powerful instant messaging solution.
Primark turns down £30m job retention bonus
Primark announced it will not take up the bonus offered last week by the government for taking back furloughed workers into full employment, declining a potential windfall of about £30m.
The high-street clothing chain said it “shouldn’t be necessary” for it to take advantage of the scheme which allows companies to claim a job retention bonus of £1,000 for every worker brought back from furlough.
Primark has been praised for its decision and has put pressure on other large retailers to follow suit. This underlines the importance for brands needing to be seen putting people ahead of profit during the pandemic. It will be those brands who consumers return to first as the UK reopens.