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Talk Social: 12 October, 2021 – Instagram ditches IGVT brand and Twitter rolls out Professional Profiles

Instagram ditches IGVT brand and unveils new combined video feed

Last month, Instagram’s head Adam Mosseri announced it was “no longer a photo-sharing app”, instead, shifting its focus to video The company is now taking a further step toward this goal with the consolidation of IGTV’s long-form video and Instagram Feed videos into a single format called “Instagram Video.”

Accessible through a tab on the home screen, Instagram Video will display all uploaded video content regardless of its length. This comes with a new playback functionality that allows viewers to tap anywhere on the video to enter full-screen mode.

None of these changes will impact what Instagram is doing with Reels, though. The company’s short-form video platform and TikTok rival will continue to remain separate.

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Facebook explains what content is demoted in the news feed

A new blog post from Facebook has provided information on its feed algorithm and how it decides what content it down-ranks in the news feed.

The content distribution guidelines list more than 30 posts types that it demotes including, click-bait, engagement-bait, content from ad-farms, posts made by users who repeatedly break Facebook’s content policies, low-quality images or videos, sensationalist or misleading health content, and spam.

Unlike posts that explicitly violate content policies, these posts won’t be taken down. Instead, their reach will be capped and users won’t be notified of any action.

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Twitter makes Professional Profiles available to more businesses

Twitter has been rolling out several new features in the past few months to help businesses on its platform. The latest of which is Professional Profiles, which grants brands access to several exclusive features.

After an initial rollout to a small test group in April, Twitter is now opening up applications for the profile to any interested business. To apply, brands need to submit a brief form on the Twitter for Business website to confirm their eligibility.

A professional profile allows businesses to display information they are not able to showcase on a standard profile, including business location, opening hours, and methods of contact. Additionally, it grants access to enhanced features including a newsletter subscription button and a featured product carousel.

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Linkedin is testing paid ticketed events

Linkedin events have seen a huge surge in growth in recent months, with 21 million users attending at least one event in 2020. That’s why the social media company is exploring payment options for events, granting event organisers the ability to sell tickets through the app.

If rolled out, this would introduce a new monetisation option for companies and creators. Early adopters will be looking to take advantage of the new features, providing they can curate a solid and engaging offering to convince customers to part with their money.

The test was uncovered by developers examining LinkedIn’s back-end code. LinkedIn has confirmed the test but not provided any information about when we can expect the feature.

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Ofcom lays out new rules for TikTok and Twitch

Ofcom has laid out the measures it will require video-sharing platforms, such as TikTok, Snapchat, Vimeo, and Twitch, to take to better protect users from content related to terrorism, child sexual abuse, and racism.

Under the new rules, the platforms must provide and effectively enforce clear rules for uploading content, make the reporting and complaints process easier, and restrict access to adult sites with robust age-verification.

The British regulator will now fine any platform which breaches these guidelines or  – in serious cases – suspend their activity entirely.

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