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Talk Social: 12 November, 2019

Goodbye Facebook, hello FACEBOOK

Facebook is introducing new branding for its products and services in an attempt to distinguish the company from its social media platform.

The new all-caps logo will retain its familiar blue branding in the main Facebook app and website, while on other channels such as Instagram and WhatsApp the colours will reflect the existing brand. 

Undoubtedly, the main reason for this cross-branding is to fend off efforts to break the company up. This new branding will help Facebook argue that its apps are all part of one collected family.

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Instagram extends hiding like counts to the US

Instagram has announced it will be extending its test of hiding total like counts to users in the US from next week.

The initial test began in Canada in May but has been extended to include Australia, Brazil, Ireland, Italy, Japan and New Zealand.

Instagram’s hidden like counts test has sparked much debate in the social media industry, with some seeing it as a major win for platform health, and others questioning the impact it will have on engagement, and influencer marketing.

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Twitter adds the option to follow topics as well as accounts

Twitter is now launching its new Topics option, which will enable users to follow specific topics, and have related tweets appear within their feed, in addition to the specific accounts they follow.

By highlighting more relevant content, rather than putting the onus on users to find the key accounts to follow themselves, Twitter is looking to make it easier for users to stay in touch with conversations of interest.

Officially launching tomorrow, users will be able to choose from 300 curated listings covering topics of general interest.

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Airbnb will verify all its listings

Airbnb says it will verify every single property on its platform.

This follows a news article from Vice that uncovered a pattern of false or misleading property listings posted on the rentals site.

Airbnb has said it will review every property by December 2020, and also promised to refund customers if they were misled by inaccurate listings.

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Tider’s interactive video series is going international

Tinder’s first foray with interactive content ‘Swipe Night’ was such a success, the company has confirmed plans to launch the new show outside the U.S. in early 2020.

According to the company’s Q3 earnings, millions of Tinder users tuned in to watch the show’s episodes last month, and this drove double-digit increases in both matches and messages. 

Presented in a “choose-your-own-adventure” style, a format that’s been popularised by Netflix’s Bandersnatch, Swipe Night asked users to make decisions to advance a narrative that followed a group of friends in an “apocalyptic adventure.”

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