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Integration is key… why you need a team of specialists

Lots has been said and written about the changing PR landscape and the rapid rise in importance of digital – from social media to influencer marketing. 

Now more than ever, it’s vital that clients can draw on a marketing team with expertise and knowledge across the communications landscape who can work together to deliver exceptional results. 

Here are just some of the reasons why choosing an integrated agency with a range of specialisms can pay off in the long run…

Long term strategic partnership

A team with a breadth of skills will take the time to understand the market you operate in, immerse themselves in your products and services and tap into what makes your audience tick. 

From project management to strategy and amplification to digital – the right people will always be working on your account to deliver the results you need. 

It’s this approach that will create successful long term partnerships. 

Experts in their field 

Teamwork is critical to successful campaigns with everything from strategic thinking to project coordination is required.

The best campaigns, the ones which have a tangible impact on a business’ bottom line, come from bringing together a team of experts who are passionate about their field to work together to achieve a single aim. 

Whether it’s strategy and planning, media relations or social media, employing an agency with the skills to deliver all these tactics will ensure budgets are wisely spent to provide exceptional service and outstanding results. 

Looking beyond the brief

Drawing on insights and emotional intelligence an integrated agency will interrogate your brief, challenging aims and questioning tactics to develop creative solutions that genuinely deliver the required results. 

They won’t be forced into a silo or tempted to prioritise one tactic over another. Instead they will employ cross-discipline thinking to consider all methods and media providing you with more effective campaigns.

Joined up approach 

They will pool their expertise, making the most of different skills, to suggest the best solution to a request. Instead of having PR, digital and social media teams working independently of each other a more joined up approach is achieved.


The beauty of having an agency that can deliver on all elements of a campaign is that they can be responsive. 

Whether it’s a new product launch or seasonal peaks, resource can be adapted.

Cutting-edge thinking  

An agency can only deliver the best results if it is ahead of the curve – up-to-date on the latest trends and leading the way in implementing new techniques across the board. 

With a team of experts working together, if Google releases a new algorithm update or a major story breaks in the national news, you’ll be the first to know. 

At Democracy, we bring together the best people to ensure that every client has access to the right knowledge and expertise to achieve their aims. 

With dedicated client services professionals leading project delivery, experienced strategists developing creative and impactful campaigns and digital and amplification experts ensuring your messages reach the people they need to, we work together to deliver tangible results that help clients achieve their business objectives. Get in touch to find out more about how our integrated teams can help your business: sarahh@democracypr.com


Work with Democracy to get people talking about you by
calling - 0161 881 5941 or email - jennifer@democracypr.com