Winning the hearts and minds of your leisure and tourism customers

The team at Democracy has spent the period since lockdown advising some of Britain’s biggest brands on their strategy and communications approaches. Now we’re looking beyond.

Our insights team has taken an in-depth look at the travel and tourism sector and commissioned exclusive research into the changing attitudes of the public. Here we identify key themes that businesses need to address to get tourism moving again.

What are the concerns of the post-Covid tourist or day-tripper? Where do the opportunities lie for destinations to bounce back in 2020 and beyond?