The newsroom is dead. What does this mean for your comms strategy?
The nation’s newsrooms are currently undergoing their most radical reshaping for generations.
As established audiences age, the key battlefield today is for the attention of younger consumers who face near limitless choice.
One result of this is the death of the newsroom as we know it.
This Democracy Insights Report contains extensive input from our unrivalled contacts – senior journalists and editors operating at the coal-face of an industry undergoing its most extraordinary transformation in a generation.
It will investigate the impact of this shift on comms and marketing professionals and outline the key tactics we must now adopt to ensure we can keep building brand fame by telling stories that drive awareness, relevance and trust.