DEMOCRACY has strengthened the diversity of its client base with wins from the tourism, energy and home sectors.
Outdoor adventure centre Plas Menai, pioneering energy retailer Love Energy Savings and hand-crafted furniture brand Made Below have all committed to work with the agency, while at the same time AkzoNobel has increased their remit to handle PR across further divisions.
Welsh National Outdoor Centre Plas Menai, based in Caernarfon, enlisted Democracy to implement an overarching comms strategy that includes repositioning the attraction as a go-to authority voice for the Welsh tourism industry.
It follows successful similar campaigns for clients including Zip World and White Water Rafting.
Bolton-based Love Energy Savings brought Democracy on board to drive awareness across consumer and trade channels of the millions of pounds of savings on their utility bills they can provide for both businesses and the public alike.
Made Below joins Democracy’s expanding mix of interior clients, which is already home to Dulux and Tile Giant. The artisan furniture brand, launched in lockdown, crafts characterful ottomans, footstools and benches that Democracy will showcase across the interiors and lifestyle press.
Democracy founder and head of agency Jen O’Grady says: “The events of recent months have shown how vital it is for businesses to get their external comms mix right and PR has really shone as a discipline.
“We’re immensely proud to have steered our current clients through these unprecedented times with our extensive understanding of the shifting media landscape and senior strategic counsel and look forward to delivering the same results for Plas Menai, Made Below, Love Energy Savings and AkzoNobel.”