
Turning a twitter crisis into PR gold
Turning a twitter crisis into PR gold

Turning a twitter crisis into PR gold

The Brief
The online car site webuyanycar.com had a mixed reputation with the public when prankster Jamie Jones decided to stage one of his social media wind-ups at the expense of the brand. A hoax letter claiming webuyanycar.com had refused to buy a child’s Little Tike plastic car landed the company in the middle of a twitter storm as people thought the company simply couldn't take a joke.
Social media loves a brand bashing and the letter was retweeted over 28,000 times in 24 hours by people assuming webuyanycar.com were the ones in the wrong. So our brief was clear, set the record straight and turn the crisis into an opportunity.
Social media loves a brand bashing and the letter was retweeted over 28,000 times in 24 hours by people assuming webuyanycar.com were the ones in the wrong. So our brief was clear, set the record straight and turn the crisis into an opportunity.

Think
Webuyanycar.com is a brand with personality and a sense of humour.

Feel
This is a trusted brand and one with heart.

Do
Give webuyanycar.com my consideration the next time I am selling a vehicle.
Results
ARE YOU READY? WE ARE.
Get in contact today to find out how we can make a difference for you and your business.