Exploring the power of colour with Dulux Trade


Dulux Trade are expertise in colour and design.


Dulux Trade offers the colour, design and product support I need for my projects.


Bring Dulux Trade into the specification process at an early stage.

We began by talking to professionals both directly and through their trusted press, to help them understand the power of colour on occupant centred design.

We hosted an industry wide seminar in partnership with RIBA Journal to gain broad awareness; before taking a targeted approach tailored to the needs of professionals working in individual sectors that ensured Dulux Trade gets cut through in their priority markets building awareness.

We developed and launched a dedicated Occupant Centred Colour & Design hub on the Dulux Trade website, creating a microsite structure, undertaking research and developing SEO optimised content to ensure Dulux Trade ranks highly for key search terms across relevant sectors.

With the hub launched, our approach for every sector followed a similar journey, with sector specific case studies, expert comments and news stories showcasing the outstanding work the Dulux Trade experts do, driving traffic and ultimately generating leads.

Together with the Dulux Trade team and inter-agency partners, we've captured the attention of our carefully defined audience groups, driving meaningful 1-2-1 connections, that ultimately build a sales pipeline for the business.

Targeted brand awareness campaign for Dulux Trade


insertions in 2021


reach in 2021


share of voice

Reputation built with


thought leadership articles

Awareness up


Website traffic up


Leads up