Making friends for Tequila Rose on Palentine’s


Tequila Rose is a brand with personality that livens up any at home occasion.


Tequila Rose promotes the kind of inclusivity that I relate to.


Engage with Tequila Rose content online and purchase a bottle for my next occasion.

Democracy established Tequila Rose’s relevance in Palentine’s Day celebrations through a social media strategy amplified through influencer marketing, POS promotion and social activations.

Hero Influencer - Working with RuPaul’s Drag Race UK S1 winner The Vivienne, Democracy created an engaging and original piece of IGTV content that generated 87.9k+ views across both The Vivienne and Tequila Rose owned channels. The content increased brand visibility and engagement with an emerging audience, increasing dwell time through a CTA pinned to the top of the Facebook feed to enter the Palentine’s giveaway.

Influencer Gifting - Identifying high profile brand fans (some from the LGBTQIA+ community) through social listening, Democracy curated the ultimate Palentine’s gift that allowed us to celebrate the occasion with them, without fee investment. Of the ten influencers gifted, nine posted content on their social channels, tagging the brand and voicing their love for Tequila Rose. Highlights include:

- Openly bisexual pop-star Anne-Marie posted on Instagram for her 7.1m followers
- Fashion/lifestyle influencer Sarah Ashcroft posted to her 1.2m Instagram followers and shared on her weekly YouTube vlog, viewed 27.2k times
- Drag Race UK S1 finalist Cheryl Hole posted on Instagram for her 276k followers


opportunities to see with a paid content reach of 228,974 and video views reaching 76,568

The Vivienne’s IGTV and Story content achieved


from a highly engaged audience

Owned channel campaign content had a reach of


with 10,841 content engagements and video views of 41,268

The social promotion saw demand exceed supply with a


increase in sales compared to the previous month