Think

heycar brings fans closer to the game they love.

Feel

heycar and the FA Cup are a feelgood match.

Do

Have heycar front of mind when researching my next car purchase.

To boost heycar's status in the minds of the online car buying public, the PR and social campaign around the FA Cup had five strands.

First, we secured an authoritative ambassador for the campaign in former Tottenham and England midfielder - turned TV pundit - Jermaine Jenas. Jermaine's opinion on the teams in this season's competition, his memories of playing in the FA Cup and his interviews with superfans from around the country provided the basis of much of the content that was produced for all channels across the duration of the campaign.

News amplification took place at every round of the competition based on Jermaine's expert insights; fuller versions of the content were housed on heycar's site,

Jermaine's interviews with supporters about FA Cup memories - those days when online car buying and the road trips to get to games work seamlessly together - gave us a regional hook from sports as far apart as Hull, Portsmouth, Wigan and Wrexham.

Graphic 'renders' of famous football clubs reimagined as cars provided innovative niche content, while recording famous football chants using only car horns was the ultimate feelgood link between the beautiful game and our motors.

PR and social media campaign management

82 pieces

of PR news coverage

53 links

to heycar site

Reach of

74million

509,000 video views

of Jermaine Jenas content

10k clicks

through to heycar site

3.9million

impressions of 'Beep Chant' content

5k clicks

through to heycar site