Wellfest – a virtual wellbeing festival with AkzoNobel


AkzoNobel supports the health and wellbeing of colleagues.


Part of the wider AkzoNobel family.


Take part in the virtual events and build relationships with more colleagues.

Throughout March 2021, Wellfest featured 110 virtual feelgood workshops - with a cross section of activities designed to meet the unique needs of every colleague. Activities were held in seven virtual, themed ‘tents’, bringing together celebrated external speakers and subject matter experts from within the business.

Democracy worked in partnership with the AkzoNobel team to build the virtual festival, making the experience as accessible as possible - with an easy to access Teams platform, an Eventbrite booking system, content delivered at different times of the day/week to allow for shift patterns, and on-demand functionality for catch-up.

Wellfest was promoted through a range of pre-existing comms channels - from digital to onsite posters with QR codes - to ensure that everyone from senior management to factory floor could engage.

Business communications and stakeholder engagement with Akzonobel


86% (3,000)

of the AkzoNobel workforce took part in sessions

2,388 visits and 63,000

read messages on the Wellfest Yammer channel

"Wellfest provided an innovative and inclusive wellbeing event that delivered meaningful results for AkzoNobel colleagues - and we couldn't have done it without the support of the Democracy team - from developing a booking process tailored to the needs of our colleagues to being on hand to troubleshoot any issues 24/7 throughout the month of the festival, they were an invaluable delivery partner."