The news industry - both legacy providers and recent entrants - is in a period of enormous change to survive.
Podcasts, influencers and citizen journalists are all eating away at the world once dominated by newspapers, radio and TV. Eyeballs, advertising and trust have shifted forever too.
However, it’s not doom and gloom as there has never been a bigger appetite for news and everywhere you look storytelling is thriving. Younger audiences - the next generation - are engaging, just in a different way from before.
This Democracy Insights Report contains extensive input from our unrivalled contacts – senior journalists and editors, podcasters and those operating in emerging media spaces.
Download the report to uncover essential insights and strategies for building brand fame through storytelling that inspires awareness, relevance, and trust.
