Crisis Communications

Understanding the circumstances that might be threatening your business are the most important aspects of modern reputation management.

Our senior leadership team at Democracy are the strategic asset you want in your corner when things are threatening to go wrong. There isn’t a scenario we haven’t dealt with.

Democracy’s use of advance listening tools mean that changes in sentiment online or new conversations that gather momentum are quickly picked up and act as an early warning radar. We also identify the online clout of the originators of the conversations and who they have the power to influence.

Swiftly and calmly, we will work with you to assess any threat, using social listening and tracking media sentiment to form solutions that quickly put you on the road to recovery.

We work with our client partners to guide all outward comms, assessing threats and training spokespeople to manage situations in the appropriate way. Delivering live ‘crisis’ training sessions is another way we keep clients – and ourselves – match fit for when the next real scenario breaks.

Whether it’s a known threat or has an element of surprise, having Democracy as a partner means you can trust us to quickly and succinctly diffuse negative sentiment and find opportunities to recover.

Once any immediate situation has been dealt with, a medium-to-long term programme of ‘Google washing’ ensures that positive content from your brand drowns out any negative legacy content that was produced as a result of the crisis.