Democracy devised a unique, immersive experience to land the message in the most memorable way possible. An 'Escape Room' set up at the company's HQ in Slough had the 'wow' factor demanded of the day. Every element of the experience was linked to the Dulux Promise and demonstrated the requirement for multiple teams to work as one with clues designed to factor in every department.

Upon escaping, Creative Director Marianne Shillingford would deliver an interactive presentation to hammer home key messages. Often out of the business, working on more creative external projects, Marianne is a leading figure whose presence would help to communicate the business’ commitment to the launch.

Post-escape at the Dulux launch event, participants would be interviewed to ensure measurement and inform recommendations regarding further roll-out. Participants teamed up in groups of three and only with colleagues they wouldn’t usually work alongside.

Maintaining an air of mystery, all instructions were delivered via boards, before teams entered the Escape Room with 25 minutes to beat the clock and get out the other end.

Using our research, we compiled numerical codes, utilising facts, figures, and some added algebra to test every team member - knowing that one member of each group could identify the ‘core value’ at the heart of every clue.

Once boxes were unlocked, a jigsaw was assembled featuring the Dulux Promise icon - and the team could escape!