What we're saying

27 November, 2014

Google crackdown on trolling

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Companies who find themselves on the end of abuse from ex-customers online will take heart this week from a High Court settlement involving a British businessman who asked Google to remove trolling comments from search engine results. Daniel Hegglin reached a settlement with Google after complaining that more than 3,600 sites across the internet contained false information about him. The search engine proved it has taken significant steps to remove the abusive material. Not to be confused with the right to be forgotten ruling, this development should alert companies who are persistently plagued by abusive individuals online that there is a possible solution. More here.

Customised news on the way

Google is also setting about customising the news we see, too. The search engine has added a ‘suggested stories’ feature to its news page. This lets Google pull up a tailored set of news stories based on the accumulation of personal data that it holds on an individual user. Users can then further inform future curated news lists by dismissing topics and stories to only keep the ones that truly interest them. More here.

Snapcash – the future of mobile payment?

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Snapchat just keeps on growing, now getting in to the payments market with a function allowing users to send money to friends. Follwing a deal with Square Cash, the ‘Snapcash’ button on the messaging app means users can add a debit card, type an amount into Snapchat’s text-chat feature, and hit the green pay button to instantly send a friend money. This move into peer-to-peer payments – if successful – will surely lead to Snapchat expanding into ecommerce and even merchant payments before long. The young demographic of Snapchat makes it a prime target for such activity. More here.

Viber goes from messages to social

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Viber, the private messaging app that boasts 209 million users, is going all social with the launch of a new Public Chats function. This will let users see live conversation streams and gives it a real point of difference compared to the likes of WhatsApp and WeChat. High profile names signed up to the public chat already include Pixie Lott and Perez Hilton. Chats will be open for any follower to see, however, a user won’t be able to get involved in the chat unless the account in question is in their contacts. More here.

Teens stop posting on Facebook in favour of Tumblr, Instagram and Pinterest

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Some interesting stats from the world of social platforms this week. First, Pinterest claims that men now account for one third of all sign-ups on its site and that it has doubled the number of active male users in 2014. However, there are no figures to back this up, so you can make your own mind up from a quick browse through the many galleries on the site. Facebook’s dominance, meanwhile, is under threat from new figures showing that two thirds of teenagers are bored by the network and have gone elsewhere for their daily interactions. While teen interactions on FB have fallen, Tumblr, Pinterest and Instagram stats in the last six months all show huge growth in active users. When it comes to the ages of these users, more than a third of Tumblr and Instagram users are 16-24. In contrast, nearly a quarter of FB users are over 45. Even LinkedIn has a younger overall profile. More here.

 

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