What we're saying

21 October, 2014

Google sets Penguin 3.0 live


The internet is bracing itself for the impact of Google’s Penguin 3.0 update, which went live on Friday.

Penguin, which targets sites that artificially manipulate the number of links pointing to it, has been updated five times in the past, however, the last major update was in October last year. So it is expected that this latest update will be significant.

It’s too early yet for clear winners and losers to emerge, however, any sites that violate Webmaster guidelines about natural link building will be in a sweat.

The reason for this isn’t just because of the threat of losing some or all of your search traffic. It’s the fact that if you are hit, you have to wait until the next update to see if your changes have been effective and got you back in favour.

More here.

Passwords picture perfect


Do you or your staff have too many passwords to remember? A new program can replace them with a picture instead.

Passage allows users to hold a previously registered image up to their screen — a family photo or driver’s license.

You register on the program with your email and then, instead of entering a password (twice), you hold up your image in front of your camera to register it.

You can use a different image for every account and even multiple images so you have a fallback if you lose your driver’s license, for example.

An alpha version of Passage, produced by Edinburgh developers, will be released within the next week and a half.

More here.

Retargeting on iAds


E-commerce retailers and app developers will be excited by Apple’s move to include an ability to retarget ads to users based on their in-app browsing behaviour.

Previously, no mobile devices were able to drop cookies but now, Apple claims its iAd system can retarget users across different Apple devices.

For example, a visitor to a retailer’s iPhone app who abandons a shopping cart without making a purchase will be able to be tracked and retargeted with an ad for the same product — even in another app on their iPad. When tapped, the ad would then direct the user back to his abandoned checkout page.

Online retailers are a particular focus for the new feature as it enables them to retarget users across Apple devices based on items they have previously expressed interest in. E-commerce apps can also track the items that shoppers add to their digital ‘wishlists’ and send ads for those items when they go on sale, and target ads based upon a person’s shopping history.

Facebook, Google and twitter are looking to solve the mobile cookie issue by turning their users’ profiles into universal advertising identifiers for targeting and attribution.

Apple does let iPhone users reset the advertising identifier used to serve them targeted ads via iAd, thus erasing all previously held information.

More here.

Will brands fall for Tumblr?


Tumblr has set out plans to position itself as a media channel, as opposed to a social network.

A study commissioned by the Yahoo-owned company reveals details about how Tumblr users view brands on the site. Users who engage with branded content by liking, following, clicking or re-blogging, are 3.3 times more likely to then go on to follow this up with an off-site action related to the post.

This is part of a drive to pull in more advertising to the platform.

More here.

Vacuum your inbox


Home appliance giant Electrolux has created a digital vacuum cleaner to help people get rid of their online clutter.

Part PR stunt to launch a new type of vacuum cleaner and part genius idea, the World Wide Vac analyses and helps clean users’ mailboxes.

According to Electrolux, an average e-mail in an inbox equals 4 grams of carbon dioxide during its lifetime, and storing and computing data creates more carbon dioxide emissions than the aviation industry. Curbing that waste fits in with the company’s stated goal of reducing their own carbon emissions by 50 percent by 2020.

The digital vacuum cleaner is based on an algorithm that identifies the so-called digital dust in user’s Gmail inboxes including spam, social notifications, promotions and old, unwanted emails, and then lets them choose how much of it they want to get rid of.

More here.


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