Facebook continues to invest in the power of video, testing a new ‘related video’ feature.
Similar to the process that takes place when you have viewed a video on YouTube, Facebook will give you the option to re-watch the video, or view similar sample videos (selected by Facebook).
As part of their focus on video, they will target users who actively engage with video content, while protecting those who don’t want to see videos from having to view content that will turn them off.
For brands, this offering has the potential to offer additional means to engage with consumers as Facebook may integrate their in-feed video advertisements – you’ll watch a video uploaded by a friend, and then Facebook could potentially recommend that you watch another video sponsored by a brand or advertiser. However, as with YouTube, it will be up to the user to press play.
The new feature is currently in testing phase on mobile and there has been no official announcement for a launch date.
Measuring Organic Tweets:
This week twitter has launched a new analytics dashboard, available to all advertisers, twitter card publishers and verified users, to show how many times users have viewed and engaged with organic (non-promoted) tweets.
Advertisers were already given data about tweets that they’d paid to promote – impressions, replies, link clicks etc, but now “organic” tweets will be measurable providing advertisers with a holistic view of their twitter strategy, helping to ensure maximisation of brand messages and informing campaigns on an ongoing basis.
Amazon set to compete with Dropbox
Amazon has launched a cloud storage and sharing service to compete with Box, and Dropbox.
Giving Google Drive/Docs and Microsoft OneDrive a run for their money, Amazon Zocalo will also offer users the ability to annotate documents, comment on files, send them on for feedback and integrate the service with existing corporate directories.
The service is offering a 30-day free trial providing 200GB of storage per user for up to 50 users, and will then charge $5 per user per month for 200GB.
Amazon sends in the drones
Drone deliveries may seem like sci fi fantasy at the moment. However, online retailer Amazon appears to be serious about their plans having revealed new details on the state of its drone delivery project in a petition filed with the U.S. Federal Aviation Administration (FAA).
They have been busy testing the capabilities of their drones in their research lab in Seattle but are seeking permission to move their testing outdoors.
They describe the service as “a new delivery system that will get packages to customers in 30 minutes or less using aerial vehicles”. (So not just a PR stunt as many people thought when initially announced December 2013!)
The reality is a long way off, however delivery services are changing and with customers demanding faster service for their product deliveries, an order by drone may well be a reality before we know it.
Snapchat’s Rio Story
Snapchat new group-sharing feature – Our Story, which pulls posts from many users into one larger Snapchat story for 24 hours – was given a global platform to shine over the weekend.
The test saw all users sent a surprise collection of curated ‘Snaps’ direct from Brazil on the day of the World Cup final, giving people an insight into the sights and sounds of the biggest day in the football calendar.
Once the game kicked off, more Snaps were added to the “Our Story” collection, and were pushed out by an account entitled “Rio Live”. Snapchatters in Brazil were then encouraged to upload their Snaps to the “Rio Live” account and these were then pushed to all Snapchat users, with the story ‘live’ for 24 hours only.
Rio Live was the first ‘Our Story’ test of this magnitude but showcased a neat use for this increasingly popular platform.