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Talk Social: 7 May, 2019

A turn up for the books – Facebook reveal new design

At last week’s Facebook’s annual F8 conference they made several major announcements about their future plans.

This included the reveal of a new FB5 design – which is intended to make navigating Facebook simpler and faster.

Some mobile users have reported seeing changes already in the Facebook app but they will be applied to the desktop version in the next few months.

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Insta garb – Instagram makes it easier to shop through the app

The conference also revealed Instagram is testing out the ability for users to buy inspiring looks from influencers – without leaving the app.

Users will be able to tap to see what their favourite influencers are wearing and buy it immediately – through an in-app checkout. Currently, brands and influencers are only able to sell their products through a shopping tag which links to an external website.

This feature will start being tested with a group of creators this coming week.

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Fancy that – Facebook Dating adds Secret Crush feature

Facebook dating has announced a new feature called Secret Crush.

Users can now choose up to nine of their Facebook friends as Secret Crushes. If any of the selected crushes have opted into Facebook Dating, they will receive a notification saying that someone has a crush on them. If they then add the same person as their crush, Facebook Dating will set up the match.

Facebook Dating is not yet available in the UK but should be coming to the app soon.

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No likey – Instagram tests axing like counts

Instagram is trialling a scheme in Canada which will hide the number of likes under each image.

The move comes after Instagram was accused of fuelling cyber bullying and allowing communities to glorify self harm.

Speaking at the F8 conference, Instagram boss Adam Mosseri said: “We want people to worry a little less about how many likes they are getting on Instagram and spend a bit more time interacting with people they care about.”

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It’s gifs all the way down – Twitter upgrades retweets

Twitter has rolled out a small but significant update to the way users can retweet. iOS and Android users of the app can now add a photo, video or GIF to a Retweet, instead of only text.

The update is notable because of its potential to significantly increase the amount of media that is uploaded to Twitter. As retweeting with a comment is common user behavior, opening up this interaction to support media will likely lead to a sizable increase of the amount of non-text content posted on the platform.

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