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Talk Social: 28 May, 2019

Fake friends – Facebook deletes 3 billion fake accounts

Facebook revealed it has removed a record three billion fake accounts over the past six months.

The company reported it has seen a steep increase in the creation of abusive fake accounts over the period but, thanks to its automation software, most were blocked and deleted within minutes of their creation.

The company estimates that 5 per cent of its 2.4 billion active accounts are fake accounts. This is up from an estimated 3 to 4 per cent in the previous period.

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Face value – Facebook to launch crypto-currency in 2020

Facebook is finalising plans to launch its own crypto-currency next year.

Company founder Mark Zuckerberg met Bank of England governor Mark Carney and sought the advice the US Treasury last month to discuss the opportunities and risks involved in setting up its own coin.

Many commentators have raised concerns over Facebook’s history of misusing users’ personal data and regulators will no doubt watch the launch closely.

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‘Ad enough yet’? Twitter experiments showing users more ads.

If you’ve noticed an increase in the number of ads you’re seeing in your Twitter feed, you’re not alone. Twitter has confirmed it’s been running a test into ad frequency and targeting that has increased how often promoted tweets appear for certain users.

According to a report from Buzzfeed News, this experiment apparently led to an excessive amount of spammy ads on users’ timelines. A Twitter spokesperson confirmed the accounts running malicious ads have since been removed.

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Algorithms killed the video star – Instagram overhauls IGTV to copy Snapchat and TikTok

While Instagram Stories have been a runaway success for the channel, the same can not be said for its long format video hub IGTV. Despite a number of updates, it has failed to gain the same popularity as rival platforms TikTok and Snapchat Discover.

Instagram has now quietly overhauled its design to replicate its more successful competitors. The new design, revealed last week, has ditched its navigation tabs for one central feed of algorithmically suggested videos.

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LinkedIn’s New ‘Addition’

LinkedIn pages will soon feature an ‘Ads’ tab showing all sponsored content from that page in the past six months.

The update, which replicates Facebook’s ‘Page Transparency’ section, is being implemented to build greater trust between users and companies on the platform, but could also serve as a useful competitor research tool.

LinkedIn has confirmed that advertisers will not be charged for users viewing the ads in the tab, nor will it affect retargeting.
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