Instagrow – Instagram is growing its value faster than any other brand
Kantar has released its annual BrandZ ranking of the top 100 global brands, with Instagram rising faster than any other.
The Facebook-owned company has climbed 47 places after a 95 per cent increase in brand value to $282bn. Other fast risers on the list included Netflix, which rose 65 per cent, and Adobe, which rose 57 per cent.
Amazon topped the overall list with a total worth of $315.5bn, higher than Apple ($309.5bn) and Google ($309bn).
Hey big spender – Online ads to account for 62 per cent of UK ad spend in 2020
Britain is now the third largest digital advertising country, behind the US and China and is set to spend nearly two-thirds of its advertising expenditure online by 2020.
Relative to the size of our economy, the UK online advertising expenditures now the highest in the world at 0.63 per cent of its GDP.
These figures come from the latest Advertising Pays report by the UK’s advertising thinktank Credos and Enders Analysis.
Give a boost – Instagram will now enable advertisers to promote influencer content
Instagram has officially announced the launch of Branded Content Ads.
These will allow advertisers maximise on-platform influencer partnerships by promoting content outside their own feed.
Instagram has said that this option will be available on feed posts to all advertisers in the coming weeks and for Stories over the coming months.
Double trouble – Facebook lets you double-tap to ‘like’ posts
Facebook has updated its Apple app to let users ‘like’ a photo by double-tapping on it.
Many social media users have been quick to point out this new Instagram-esque update could cause embarrassing situations for users who are not careful.
Along with Stories and a standalone TV channel, this is yet another example of the way Facebook and Instagram have been sharing features.
Switched on – Twitter adds new account switching option on desktop
A new simplified Twitter account switching option has been welcomed by social media managers.
The feature will allow desktop users of the platform to add multiple accounts under one profile. Once added, users will be able to toggle between the accounts by clicking a button next to the profile icon.
The process will make it easier for users working on multiple accounts. Be careful when using it yourself – you don’t want to post that personal tweet on your brand’s timeline by mistake.