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Talk Social: 11 April, 2017

Fact-checking labels brought in by Google to stop fake news

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The scourge of fake news across the internet, social and print media has led to major media companies reacting with robust force to reassure people about the validity of what they are reading.

Google has – perhaps too slowly for some – announced the introduction of fact-checking labels in search results, that shows information has been fact-checked and clearly displays if facts are true or false.

This feature has been present in Google News since late last year, but will now be rolled out across all searches as people increasingly struggle to separate fact from malicious fiction.

Facebook has also introduced a similar feature across its social network, to combat the spread of fake stories and links that are being shared.

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We’re now in the age of the job ‘Snaplication’

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McDonald’s in Australia has taken the novel step of inviting candidates for jobs in their restaurants to apply for roles via Snapchat.

In what is a social media first, those interested activate a McDonald’s lens then have 10 seconds to tell the company about themselves. When they send the completed snap to the McDonald’s account, they complete the job application process with personal details.

McDonald’s is the largest employer of under-18s in Australia and this approach to recruitment is sure to deliver results in terms of engaging with the potential audience in a way they relate to.

Let’s look out for the first UK brand to try it.

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Snapchat to introduce re-targeting

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Snapchat is also continuing its push to be more brand friendly in other ways, including the introduction of re-targeting for advertisers.

Any user who interacts with a brand’s advert on the social platform can now be re-targeted with new content.

Called Snapchat Engagement Audiences, the move applies to geofilters as well as straight adverts and clicks and is Snapchat’s latest attempt to demonstrate to brands that their spend on the platform is trackable and can demonstrate return.

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Why going Live is a winner for brands

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Brands yet to dip a toe into Facebook Live might want to look at new research from US cloud firm Salesforce.

They have analysed the numbers of live streams being put out by media publishers versus Facebook company pages.

The numbers show that publishers have streamed 18 times more live broadcasts than companies since FB Live was introduced last April.

In June 2016, company pages streamed 200 live videos, whereas in contrast publishers socialcast upwards of 5,000 times.

With users spending more than three times longer watching a live video than one that isn’t live, the opportunity to get eyes on your message and story is clearly out there for brands brave enough to give the new medium a go.

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Facebook Workplace now free

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In a bid to get more businesses to sign up, Facebook has announced a free version of its professional social network Facebook Workplace.

The new, free version will be called Workplace Standard and aimed at smaller organisations who cannot shell out for the subscription model. The freemium service contains fewer features than the fully paid for version, while still offering functionality and a taste of what’s on offer as their business grows.

It is also aimed at businesses in developing nations, alongside Facebook Lite, which has been built to work in parts of the world where connectivity is an issue.

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