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Few bowled over by Groupon ads

Groupon find themselves in the news for the wrong reasons following ill-judged adverts aired during Super bowl 45.

Making light of the Chinese oppression of Tibet the advertising space, rumoured to cost 3 million dollars for thirty seconds, sought to explain its group purchasing power to an estimated 100 million viewers but the PR-gaffe could not have happened at a worse time.

Last week Facebook announced it will allow brands to issue vouchers to users who check-in on their GPS-enabled phones. While Groupon, who recently rejected a 3 billion dollar buyout offer from Google, is in a powerful position this badly judged advertising campaign has just given a PR coup to Facebook, the only platform that could topple it, shortly before it launches its new service in the U.S.


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