Pigeon lands in UK
Google’s ‘Pigeon’ update, designed to provide more useful, relevant and accurate local search results, has been rolled out to the UK.
It first appeared in the USA back in July and unlike Google’s Panda and Penguin algorithms, Pigeon is not a penalty-based update to flush out low-quality content. Instead, it’s a core change to local search ranking algorithms.
Pigeon is more tied with traditional web search ranking signals, meaning that local rankings will now be more determined by domain authority, backlinks and all kinds of other SEO rankings factors.
Brands hit by Instagram fake follower purge
Companies that are still buying likes on social platforms should beware after a purge by Instagram this week. The crackdown saw big brands and celebrity accounts lose thousands, in some cases millions, of followers as the sharing site sought to eliminate spam and bot accounts. Brands such as Nike, National Geographic and Adidas were affected, along with countless celebrity sites including Kim Kardashian, Justin Bieber and Barack Obama.
Buying ‘likes’ is a way to boost egos and perceived popularity, it’s a bad idea for any brand and not reflective of true engagement.
Driving into a connected future
The fully connected car is moving closer with reports that Google is to build Android technology directly into cars.
The move would let drivers have access to maps, apps, online music services and internet services without needing to sync a smartphone first.
Google has relationships with motoring giants including Nissan, General Motors and Hyundai and the new technology could appear as early as 2015.
Wearables are most wanted
Wearable tech will be the power dressing essential of 2015, according to experts.
With the advent of an era of smart watches, bracelets and glasses, wearable technologies will be the status symbol to be seen sporting.
This tops the list of 2015 trends produced by Samsung, more here.
Snapchat’s zero tolerance of third party apps
The Snapchat hacked photo scandal was one of the biggest talking points of 2014 – now the social app has cracked down on the third party apps it blamed for the leak.
All third party apps have been removed from the Windows app store this week and users who post using third party applications have had their accounts suspended.
Users are now awaiting an official Snapchat app for Windows phones to fill the void and let them post their selfies somewhere.