Logo for Northern Digital Awards

Northern Digital Awards 2017

Best Use of Social Media – Winner. Hi-PRO, Making high protein peanut butter a supermarket staple

An award winning example of a social campaign that delivers measurable commercial results. Democracy implemented a two phase strategy that leveraged the reach of influencers and delivered direct to consumer activity, that in six month help drive the sale of 70,000 jars and extend Sainsbury’s initial listing from 357 to 573 branches (96% of its supermarkets).

The judges described this entry as “having clear objectives and excellent results. An overall outstanding submission.”

CIPR PRide Awards 2016

Best Community Relations – Gold award. Knowsley Safari, Birds, Bats and Bugs

The judges said: “A solid campaign, driven around achieving regional engagement amongst local schools and families. On site research was used to create a talking point for media and the campaign objectives were achieved within a tight budget. The creation of an online education hub was an interesting tactic and events were designed to inspire and entertain. Overall, a great community relations campaign.”

Best Healthcare Campaign – Silver award. CORGI HomePlan, Making Noise Around The Silent Killer

Raising awareness of carbon monoxide poisoning through national newsmaking, a CO alarm giveaway claimed by more than 120,000 people and a downloadable factsheet accessed by more than 20,000 people.

 

 

Northern Marketing Awards 2016

Northern Marketing Awards

Our ground-breaking work to launch Hi-PRO peanut butter using the power of social media influencers has been rewarded with a nomination for this year’s Northern Marketing Awards, in the category of Best Use Of Social Media.

We will find out if we’re winners when the awards are given out at Manchester’s Hilton Hotel on October 19.

Best Use Of Social Media – Democracy and Hi-PRO

Northern Digital Awards 2016

Best Digital Marketing Campaign, CORGI HomePlan

Recognition that PR can really understand and apply their skill set to the digital landscape. The story of how Democracy changed search results for CORGI HomePlan using best in class newsmaking, digital content development and customer consideration channels to dramatically increase customer conversion rate.

Judges comments: “The judges thought that the strategy and execution was very impressive. With effective & high quality detail throughout, the goals and aspirations of the organisation were easy to understand.”

UK Search Awards 2015

Best use of PR in Search, CORGI HomePlan (Finalist)

Yes we didn’t win… But we were the only PR first agency to make the shortlist, a clear demonstration of how different Democracy is. 

CIPR PRide Awards 2015

Best Use of Digital, Gold Award – Write Christmas, cartridgesave.co.uk

Heartwarming seasonal campaign involving storytelling and schoolchildren, which returned a raft of valuable links for e-commerce retailer cartridgesave.co.uk.

Judges comments: “Cartridgesave.co.uk is one of the UK’s leading suppliers of printer ink cartridges. As an online business with a transactional website and no high street presence, PR is used to help create a ‘shop front’ and get potential customers to stop and ‘pop in’ through increasing brand awareness. Democracy proved that digital PR could get potential customers popping in over Q3-4 2014 and convert new, organic traffic to sales.”

Best Use of Digital, Silver Award – A Crisis Of The Digital Age, CORGI HomePlan

Recognition that PR can really understand and apply their skill set to the digital landscape. The story of how Democracy changed search results for CORGI HomePlan using best in class newsmaking, digital content development and customer consideration channels to dramatically increase customer conversion rate.

Issues or Crisis Management, Silver Award – A Crisis Of The Digital Age, CORGI HomePlan

Transforming the online reputation for CORGI HomePlan to dramatically increase their customer conversion rate.

CIPR PRide Awards 2014

Best Use of Social Media, Gold Award – We Buy Any Toy Car

How to turn a PR disaster into PR gold. Democracy’s smart, sassy and fun response to an online hoax letter which could have potentially been very damaging to We Buy Any Car.com.

Judges comments: “This campaign epitomises how PR practitioners can and should use social media to both manage an issue and create positive sentiment. Key to its success was the speed with which Democracy implemented a smart, sassy and fun response to an online hoax letter which could have potentially been very damaging to We Buy Any Car.com. Just as important was the good, playful humour and tone of voice used to convert the online community’s criticism into compliments. Democracy is to be congratulated for its swift response coupled with real depth of engagement with consumers, journalists and social media influencers.”

Issues or Crisis Management, Silver Award – We Buy Any Toy Car

Best Technology Campaign, Silver Award – 3D Print Cup, cartridgesave.co.uk

Harnessing the most talked about tech breakthrough of its time to create a competition that was talked about far and wide and delivered excellent brand awareness and links for cartridgesave.co.uk

Best Event, Silver Award – Handepay’s Cashless Street

How we turned an entire street of independent traders in Manchester cashless for the day as a social experiment – and had Sky News, BBC Radio 4, The Guardian, The Sunday Times and many more along for the ride.

Royal Television Society North West Awards 2013

Innovation in Multiplatform – Hollyoaks, Channel 4 and Lime Pictures

Creating the world’s first fictional social network, DocU, to highlight the dangers of cyberbullying on Channel 4’s teen soap Hollyoaks, saw Democracy’s creativity spark rafts of online coverage and even end up in the show itself.
Andrew Barron, Digital Product Manager, Lime Pictures: “Democracy produced a visually impressive site that delivered on the functionality. The supporting blogger outreach campaign built links to help with Google ranking and widen the reach of the campaign. The feedback through Facebook made compelling reading – confessions from viewers about how they too had been victims of cyberbullying made the project really worthwhile.”

CIPR PRide Awards 2013

Issues and Crisis Management, Gold Award – Black White Denim

A real David vs Goliath story as an independent fashion boutique in Cheshire took on the might of a South African based trader with multi-national links – and the power of hard-working PR saw the little guy win in the end.

Judges comments: “This campaign took on a large corporate to deliver a winning result for Democracy’s client in a short time frame. As a small business in Wilmslow, Black White Denim was given a big voice by Democracy as they set about building a body of stories that the large corporate, who was at loggerheads with them, was unable to ignore. Targeting key influencers, such as Chancellor George Osborne and Samantha Cameron, and building support from media titles such as Drapers and Vogue, Democracy PR ensured that, only five weeks after embarking on the branding battle, the large corporate backed down.”

Healthcare, Gold Award – Eisberg Love Your Liver

Harnessing January abstention from alcohol with a charity link-up that saw hundreds of people receive free liver screening up and down the country demonstrated amazing return for Halewood International’s alcohol free wine brand, Eisberg

Judges comments: “This campaign demonstrates a fresh way in which UK health bodies and the drinks industry can work together to promote responsible drinking, with the sole aim of reducing the impact of liver disease. The varying tactics used by Democracy, and the timings they deployed, ensured the campaign delivered maximum results. These ranged from working with the British Liver Trust to encourage the Government to make early liver screening available in a bid to save the lives of one million people every year, to a two week tour to conduct instant liver tests. As well as the impressive media results achieved, the campaign directly impacted on a number of people with the volume of liver tests conducted. In addition, for the client itself, the brand saw a strong percentage increase in sales versus the previous year.”

Best Use of Photography, Silver Award – Knowsley Safari

A picture paints 1,000 words, and nowhere is that more true than to convey the majesty of Knowsley Safari’s collection of animals, from lions to tigers, giraffes to elephants, rhino, meerkats and many many more. Democracy drove visitor numbers through carefully selected media shots that gained coverage across online and print media.

SomeComms Awards 2012

Private Sector Award – Rock TV

Lifestyle TV series set in a shopping centre in North Manchester, demonstrating breadth of the retail and leisure offering and hosted online to increase footfall, basket spend and dwell time across the destination.

CIPR PRide Awards 2012

Best Healthcare Campaign, Silver Award – Eisberg, Love Your Liver

Best CSR Campaign, Silver Award – Eisberg, Love Your Liver

Unique link up between British Liver Trust and Halewood International’s Eisberg alcohol free wine brand that combined hard-hitting news with a UK health tour to dominate the news agenda throughout January.

Fresh Awards 2011

Best Digital Campaign, Silver Award – Get Your Rocks Off

Facebook-driven, real world to online engagement campaign ahead of the launch of Bury’s brand new retail destination, The Rock, that saw 2,500 rocks hidden around the town, driving the locals treasure hunt crazy.

CIPR PRide Awards 2010

Best Social Media Campaign, Silver Award – Get Your Rocks Off

2,500 rocks hidden in the town of Bury in North Manchester created a buzz like no other as locals went treasure hunt crazy on a facebook driven real world to online engagement campaign ahead of the launch of the town’s brand new retail destination.

Work with Democracy to get people talking about you by
calling - 0161 881 5941 or email - jennifer@democracypr.com

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