Taken from the Manchester Evening News, March 31, 2009
ONE of Manchester’s newest PR agencies has knocked the opposition for six with a prestigious new cricketing account.
Democracy will step up to the crease to support Lancashire’s Gary Keedy as he celebrates his benefit year.
The 34-year-old was voted the `best county player never to have played for England’ and has hired Democracy to manage public relations for a series of benefit events.
The team will kick off with a VIP media and celebrity launch in Hale this week.
Highlights from his benefit year will include an Ashes preview and review with Andrew Flintoff, a day of golf with Sir Ian Botham and a summer ball.
Democracy PR is tasked with bringing together Keedy and fellow sporting heroes with the corporate world to raise money for him and his nominated charities.
Keedy is currently studying for a physiotherapy degree at Salford University while also training for the start of the new cricket season.
He said: “We’ve built a great team to help promote the benefit year and Democracy demonstrated great contacts and creative ideas.”
Jennifer O’Grady, founder of Democracy PR, said: “The next 12 months promise to be a lot of fun for Gary and the rest of the team.”
The Chorlton agency’s other clients include Baxter’s Licensed Brands, Duerr’s jams and marmalades, The Gentry Grooming Company and Psycuity.