BRIEF AND APPROACH
THE CHALLENGE
Get new and existing ‘Spicy Trendsetters’ to see Tequila Rose as the ultimate shot of choice by delivering a fame-driving and unforgettable moment that would aid awareness, and help Tequila Rose leapfrog goliaths of the shot category Jägermeister, to take the number one shot brand crown.
OUR SUPER-CHARGED RESPONSE
We connected the brand’s shopper data with social listening and influencer identification tools to identify Manchester as the perfect location, filled to the brim with Tequila Rose drinkers, and created our first Tequila Rose Pink Gala - the Met Gala but for huns!
We transformed influencer hotspot, Raft, into the ultimate luxurious pink paradise with more than 250 exclusive guests. Bespoke invitations and gifting drove buzz with content creators from macro-influencers to Love Island personalities. Get Ready With Me macro influencer content delivered the glam and drove anticipation.
Our host, GK Barry, teased the event to create FOMO leading up to the Gala, while a surprise performance from superstar DJ Joel Corry elevated the night with an electrifying set, delivering a raft of media headlines.
+550%
increase in engagement across the Tequila Rose feed
with a total reach of 1.6m
288
pieces of UGC content
with an OTS of +16.4m
SUPER-CHARGE MOMENT
Hero influencer, GK Barry, and world renowned DJ, Joel Corry, both wow’d the night through high energy hosting and entertainment to keep guests entertained throughout the iconic Pink Gala.
“The event stood out as a step above what we had executed before with Tequila Rose and we built some real cultural credibility with our target audience. It was definitely a night to remember.”
Sophie McLeay, Brand Manager, Tequila Rose